Princess Wilson

Product Manager | Strategy, Content & Growth

About

Strategic Product Manager leading zero-to-one development across B2C/B2B fintech, EdTech, and Career Tech. Proven success in managing cross-functional teams, driving measurable business impact through data-driven execution and rapid iteration. Expert in user-centered design, product-market fit, and growth strategies across $50M+ addressable markets.

Skills

Product Strategy & Planning

Product Roadmapping, Product-Market Fit, Go-to-Market Strategy, KPI Tracking & OKRs, Customer Journey Mapping.

Product Execution & Agile Delivery

Backlog Management, Agile / Scrum, Stakeholder Communication, Cross-functional Team Leadership.

User Insight & Experience

Customer Discovery & Retention Metrics, User Research & Feedback Loops, UX Writing & Content Strategy, Information Architecture.

Product Analytics & Tooling

Notion, Linear, Mixpanel, Google Analytics, A/B Testing & Experiment Design, Cohort Analysis & Customer Lifetime Value, Data-Driven Decision Making.

Work

HelloCV
|

Product Manager

Texas, United States, US

Summary

Led end-to-end product strategy and execution for HelloCV's career OS, building an AI-native platform with intelligent profiles, job matching, cover letters, domain management tools etc. Managed a cross-functional team of 9 to deliver zero-to-one features that scaled the platform to 23,000+ users, achieving #1 Product of the Day and #5 AI Product of the Week on Product Hunt.

Highlights

Repositioned HelloCV from a domain tool to a full-stack career platform, unlocking 3x market reach by launching AI-powered personal branding verticals including digital CV profiles, intelligent job matching, tailored cover letter generation, and more.

Shipped an AI job finder tool that delivers personalized job matches with fit analysis, and match scoring, plus one-click AI cover letter writer supporting platform and external jobs, driving 90%+ feature adoption across active sessions.

Launched comprehensive profile customization suite with analytics dashboard, theme engine, and granular design controls. enabling users to create distinctive personal brands while tracking profile performance.

Implemented viral growth loops and user feedback systems that improved 30-day retention by 40%, reduced churn by 25%, and drove bottom-up adoption through features like endorsements and link shorteners.

The Maker Studio
|

Product Manager

New York, United States, US

Summary

Led cross-functional product development in a fast-paced agency environment, delivering zero-to-one solutions across EdTech, FinTech, and B2B productivity platforms for a diverse client portfolio, managing squads of 5-8 members across concurrent projects.

Highlights

Shipped multiple MVPs for client platforms, including expense management and NQR-based payment tools, collaborating with C-level stakeholders to define product scope and go-to-market strategies.

Launched an EdTech platform, enabling 200+ course creations within 5 months, achieving #5 Product of the Day on Product Hunt, and driving a 25% increase in user acquisition and brand awareness.

Reduced development cycle time by 30% through implementing lean product rituals and agile optimization across concurrent client projects.

Established a comprehensive user research framework, including market analysis and usability testing, to refine product positioning and user experience across the client portfolio.

The Bulb Africa
|

Content & Growth Strategy Lead

Lagos, Nigeria, Nigeria

Summary

Partnered with program and marketing teams to define content for edtech programs and develop data-driven content strategies, analyzing user behavior and market trends to craft compelling content for customer acquisition and brand growth.

Highlights

Designed and executed a content operations system that scaled to over 200 articles, driving a 25% increase in learner engagement.

Co-developed YouTube strategy for 'Career X,' boosting subscriber growth by 25% and expanding total addressable market reach by 40%.

Owned content strategy for 'The Bulb Institute' website, improving lead generation by 30%.

Delivered a 20% increase in website traffic and 15% improvement in conversion rates through strategic content alignment.

PAM Africa
|

Growth Marketing Manager

Lagos, Nigeria, Nigeria

Summary

Developed comprehensive digital marketing strategy for a solar energy company in the $500M Nigerian renewable energy market, utilizing analytics to monitor performance and refine messaging.

Highlights

Built PAM Africa's digital presence from inception, achieving 2x engagement growth and establishing product-market fit within 6 months.

Grew social media following by 25% while driving a significant increase in active user engagement.

Improved content consistency by 33% through strategic social media calendar implementation.

Positioned PAM Africa as a solar energy industry authority through targeted thought leadership content, contributing to a 40% increase in qualified lead generation.

Applied Media Technologies Cooperation
|

Copywriter

Florida, United States, US

Summary

Collaborated cross-functionally with clients and brand teams to develop high-impact messaging and creative content across radio and digital formats, conducting in-depth audience research to translate briefs into conversion-driven copy.

Highlights

Delivered a 20% campaign ROI boost through performance-driven ad copy for premium brands like Lexus and Mitsubishi.

Increased brand engagement and customer acquisition by 20% through innovative creative concept development.

Enhanced brand perception, driving a measurable increase in product inquiries and sales leads.

Successfully managed copy alignment across multiple ad formats and placements for a global client portfolio.

Certificates

Product Strategy to Grow your Business

Issued By

Alison

AI Product Manager

Issued By

Udacity

Content Marketing Certified

Issued By

HubSpot Academy

SEO

Issued By

HubSpot Academy

Product Management

Issued By

Great Learning

Product Analytics Micro-Certification (PAC)™

Issued By

Product School

Content Strategy

Issued By

HubSpot Academy

Social Media Marketing Foundations

Issued By

LinkedIn Learning

Education

University Of Ibadan
Ibadan, Nigeria, Nigeria

Bachelor of Science

Botany