Qianfei Li
Principal Product Management Leader | AI, Big Data, MarTech & SaaS
Shanghai, CN.About
A highly accomplished Principal Product Management leader with a PhD in Transportation Engineering and over a decade of experience driving innovation in AI, Big Data, MarTech, and SaaS. Proven expertise in leading large-scale product development, Go-to-Market strategies, and team management, consistently delivering significant revenue growth (e.g., $30B annually, $4M in new revenue) and operational efficiencies (e.g., 80% deployment time reduction) for top-tier tech companies like Tencent, Youzan, Alibaba, and Uber.
Work
Tencent
|Principal Product Manager
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Summary
Led product strategy and development for Tencent's MarTech and e-commerce data products, driving significant revenue generation and market leadership.
Highlights
Led an 8-member PM team to design and develop Tencent Ruyi, a MarTech product serving ~20K advertisers and generating ~30 billion in annual revenue.
Established Tencent's MarTech methodology, introducing the 5R framework and upgrading Ruyi from a DMP to a comprehensive MarTech solution for both brand and performance advertising.
Directed comprehensive customer research, setting aggressive goals that improved Net Promoter Score (NPS) by 10 points for the MarTech product.
Initiated the AI Generated Targeting (AIGT) project, leveraging Large Language Model (LLM) capabilities to enhance audience targeting.
Oversaw the development of Tencent Youshu, a critical data product for Tencent's e-commerce mini-program.
Developed and implemented a career progression framework for data product managers, contributing to talent development and serving on promotion panels.
Youzan
|Director of Product Management
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Summary
Directed product strategy and development for data, AI, and e-commerce product lines, leading large teams to drive revenue growth and improve user experience.
Highlights
Led a 12-member PM and pre-sales team to design and develop cutting-edge data and AI products.
Initiated the Customer Data Platform (CDP) & Marketing Automation (MA) product line, generating $4 million in revenue through new product design and go-to-market strategy.
Launched the ChatBI product, establishing Youzan's third generation of data products by leveraging advanced AI capabilities.
Improved Gross Merchandise Volume (GMV) by 14% for recommendation and search products by collaborating with the algorithm team and leveraging data analysis.
Increased Monthly Active Users (MAU) by 9% and user stay time by 18% for data visualization products through comprehensive customer research.
Reconstructed Seller Central, enhancing seller experiences and boosting utilization rate by 12%.
Managed a total team of 24 Product Managers, cultivating an open, collaborative, and innovative team culture.
Aibee
|Director of Product Management and Data Analytics
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Summary
Spearheaded AI and data product development for commercial properties and retail, driving significant revenue and operational efficiency.
Highlights
Led the development of Aibee-Mall, a core AI product utilizing 3D construction and computer vision, generating $100 million in annual revenue by tracking shopper routing paths.
Reduced product deployment time by 80% (from 10 months to 2 months), significantly boosting product delivery capability.
Built and led a team to develop data products across multiple business lines, including mall, store, and parking lot solutions.
Established a comprehensive data analytics framework for Key Account (KA) customers, overseeing monthly and quarterly data insight reporting.
Alibaba
|Sr. Product Manager - Damo Academy
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Summary
Drove product development leveraging machine learning and AI technologies within Alibaba's Damo Academy, enhancing promotion ROI and data intelligence.
Highlights
Led product development initiatives, leveraging machine learning and operations research methodologies.
Collaborated with Fliggy to build dynamic pricing and resource allocation capabilities, improving the ROI of promotion coupons.
Directed one of seven key Damo Academy projects, enabling AI integration across Alibaba's business units.
Prototyped an AI-powered data Chatbot App, combining AI technologies and data analytics to facilitate data extraction and insight generation.
Alibaba
|Sr. Product Manager / Sr. Data Analyst - Cainiao Network
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Summary
Managed logistics product development and data analytics for Cainiao Network, optimizing last-mile delivery costs and enhancing system visibility.
Highlights
Initiated and developed Web and App applications for a vehicle routing project, reducing last-mile logistics costs by 5% in rural networks.
Developed two data visualization products to enhance logistics system visibility.
Conducted comprehensive data analytics on target market segmentation to inform strategic business decisions.
Uber
|Operations Manager
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Summary
Managed carpooling operations and product launches in China, driving rapid market adoption and financial performance.
Highlights
Initiated and spearheaded carpooling operations in Shanghai, achieving 6 million trips per month within the first month.
Conducted comprehensive data analytics and financial P&L analysis to optimize marketing campaigns.
Collaborated with US teams to successfully launch new products in China, leveraging data analytics and targeted marketing campaigns to boost adoption.
Education
Northwestern University
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PhD
Transportation Engineering
University of Michigan-Ann Arbor
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MS
Operations Research
Beijing Institute of Technology (Cum Laude)
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BE
Transportation Engineering
Languages
English
Chinese
Skills
Product Management
Product Strategy, Product Development, Go-to-Market Strategy, Product Launch, Customer Research, User Experience (UX), Product Operations, Roadmap Development, Feature Prioritization, Agile Methodologies.
Artificial Intelligence & Data
AI Product Development, Machine Learning, Large Language Models (LLM), Natural Language Processing (NLP), NL2SQL, NLG, Time Series Analysis, Anomaly Detection, Data Analytics, Big Data, Data Visualization, Cohort Analysis, A/B Testing, Data Warehousing, User Behavior Tracking, Data Assets Management, Customer Data Platforms (CDP), Marketing Automation (MA).
Technology & Domain Expertise
MarTech, SaaS, E-commerce Platforms, Digital Solutions, 3D Construction, Computer Vision, Vehicle Routing, Logistics Systems, Supply Chain Optimization.
Leadership & Business Strategy
Team Leadership, Cross-functional Leadership, Strategic Planning, Business Partnership, Revenue Generation, ROI Optimization, P&L Analysis, Market Segmentation, Business Decision Support, Operations Management, Talent Development, Coaching, Mentoring.
Software & Tools
Web Applications, Mobile Applications.
Interests
Hobbies
Tennis, Swimming, Traveling, Reading, E-sports, Open Water Diving.
Volunteer
Wild Animal Volunteer.