About
Accomplished academic professional and research analyst with a Gold Medal M.Phil. and 5 years of experience in IT research. Currently pursuing a Ph.D. in Management Sciences, specializing in Gendered Studies, Digital Entrepreneurship, and AI adoption, with a strong commitment to student-centered, research-driven teaching. Leverages advanced analytical, communication, and leadership skills to drive impactful research, foster innovation, and excel in dynamic university environments.
Work
GlowBug Technologies
|Research Analyst & Digital Media Specialist
Islamabad, Islamabad Capital Territory, Pakistan
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Summary
As Research Analyst & Digital Media Specialist, supported national AI policy formulation and organizational hiring processes through comprehensive research and digital content creation.
Highlights
Led comprehensive support for the Feasibility Study of the National Centers of Research Innovation and Entrepreneurship in AI (NCRIE-AI), designing questionnaires, executing surveys, and conducting stakeholder consultations.
Authored detailed feasibility reports and synthesized stakeholder feedback, directly contributing to the formulation of national AI policy recommendations.
Executed applied research projects, delivering evidence-based insights that significantly informed strategic technology and policy initiatives.
Designed and produced visually compelling digital content and infographics using Canva, enhancing professional presentation for research reports, presentations, and social media outreach.
Streamlined initial screening for job applicants, efficiently shortlisting qualified candidates and maintaining organized records to support the overall hiring process.
Content Writer (Freelance)
Rawalpindi, Punjab, Pakistan
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Summary
As a Freelance Content Writer, delivered high-quality, diverse content for clients by independently managing projects, ensuring timely delivery, and fostering professional communication.
Highlights
Produced high-quality, diverse content across various subjects, leveraging strong research and writing skills to meet specific client requirements.
Managed multiple independent and collaborative content projects, consistently delivering assignments on or ahead of schedule to ensure client satisfaction.
Cultivated strong client relationships through professional and timely communication, ensuring clear understanding of project scopes and expectations.
Optimized workflow by effectively organizing and prioritizing tasks, resulting in efficient completion of assignments and enhanced productivity.
Education
Bahria University
Ph.D.
Management Sciences
Courses
Dissertation Title: "From Connections to Intentions: How Networking and Human Capital Shape Women Digital Entrepreneurs' Artificial Intelligence Adoption Intention for Digital Venture Growth in Pakistan."
Research Focus: Quantitative research using PLS-SEM on AI adoption among women digital entrepreneurs.
Bahria University
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M.Phil.
Human Resource Management
Grade: Gold Medalist, Magna Cum Laude
Courses
Thesis Title: "The Mediating Role of Organizational Citizenship Behavior between Workplace Spirituality and Job Performance: Contingent Role of Organizational Commitment."
Key Findings: Demonstrated positive impact of workplace spirituality and OCB on job performance, with organizational commitment moderating this relationship.
Specialized Coursework: Organizational Behavior, Management
Awards
Gold Medalist, Magna Cum Laude
Awarded By
Bahria University
Awarded for exceptional academic performance during M.Phil. in Human Resource Management.
Publications
Unraveling AI Adoption: The Impact of Strategic Networking and Diverse Skill Sets on Digital Entrepreneurship in Pakistan.
Published by
Journal of Social Sciences Research & Policy.
Summary
Investigates how strategic networking and diverse skill sets influence AI adoption within digital entrepreneurship in Pakistan.
The Mediating Role of Organizational Citizenship Behavior between Workplace Spirituality and Job Performance: Contingent Role of Organizational Commitment in Public Sector Organizations.
Published by
Journal of Workplace Behavior
Summary
Examines the mediating effect of organizational citizenship behavior on the relationship between workplace spirituality and job performance, with organizational commitment as a contingent factor.
Languages
English
Urdu
Punjabi
Certificates
Researcher Development Framework (RDF)
Issued By
International Experts
Business Analysis Fundamentals
Issued By
Microsoft
CAVE Framework & Teaching the Entrepreneurial Method
Issued By
Academy of Management
Virtual Summer School in Entrepreneurship Research (VSSER-25)
Issued By
VSSER Consortium (Global Initiative in Entrepreneurship Research)
Certified Research Methodology Course (23 webinars)
Issued By
Forman Christian College University (FCCU)
Introduction to Data and Data Science
Issued By
365 Data Science
Data Analysis with ChatGPT
Issued By
365 Data Science
Intro to ChatGPT and Generative AI
Issued By
365 Data Science
International Business Skills
Issued By
Amsterdam University of Applied Sciences
Microsoft Virtual Experience Program Participant
Issued By
Microsoft
Skills
Research & Analytical
Quantitative Research, Data Analysis, Critical Thinking, Problem-Solving, Analytical Thinking, Content Research & Development, Survey Design & Implementation, PLS-SEM, SPSS, Mendeley.
Technical
MS Office Suite, AI-Driven Content, Generative AI, Canva, ChatGPT.
Teaching & Communication
Public Speaking, Dynamic Presentation Skills, Interpersonal Communication, Student Engagement Techniques, Curriculum Development, Academic Writing, Leadership & Management.
Leadership & Management
Teamwork & Collaboration, Time Management, Decision-Making, Organizational Skills, Adaptability, Mentorship & Training, Ability to Multitask, Can-Do Attitude.
Entrepreneurship & Innovation
Digital Entrepreneurship, AI Adoption, Strategic Networking, Venture Growth, Business Analysis, CAVE Framework.