About
Highly accomplished Senior Product Designer with over a decade of experience, poised to excel in a Lead Product Designer role. Expert in user-centered design, strategic thinking, and cross-functional leadership, consistently driving significant growth, monetization, and conversion improvements. Proven ability to deliver high-impact products that align with core business objectives and enhance complex user experiences across diverse platforms.
Work
EF World Journeys
|Senior Product Designer
Boston, MA, US
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Summary
Led key design initiatives across multiple brands, enhancing user experience and boosting performance metrics for global travel platforms.
Highlights
Spearheaded critical design initiatives across EF Go Ahead Tours, EF Ultimate Break, and EF Adventures, significantly enhancing user experience and boosting performance metrics.
Increased insurance take rates by over 10% (from 63% to 74%) through strategic checkout redesigns, successfully counteracting a 5% industry-wide decline.
Unified multi-brand checkout experience, streamlining a 10-step process into a 4-page flow, which boosted conversions by 2% within three months and increased quote requests by 10%.
Developed and launched an intuitive front-end UI for a new promotions and voucher system, increasing promo usage by 5% in the first week and enhancing user engagement.
Redesigned the trip builder with advanced filtering options, resulting in an 8% increase in overall quoting and 15% user adoption of new filters.
Orchestrated end-to-end project lifecycle from ideation to launch, leveraging user research and cross-functional collaboration to consistently exceed business performance goals.
Zulily
|Senior UX Designer
Seattle, WA, US
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Summary
Led the redesign of a primary communication channel, leveraging personalization data to enhance user engagement and drive revenue growth.
Highlights
Led the comprehensive redesign of Zulily's Daily Email, the primary communication channel reaching over 16 million users daily, significantly increasing user engagement and revenue through personalization.
Developed and optimized personalization algorithm flows, directly improving customer interaction and driving substantial revenue growth for the platform.
Ensured brand consistency and optimal user experience by designing cohesive visuals for both Android and iOS platforms.
Conducted in-depth UX research and collaborated with cross-functional teams (Customer Service, Marketing, Machine Learning, Project Management) to inform design strategies.
The Social Booth
|Creative Director
India
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Summary
Pioneered creative strategy for a digital marketing agency, scaling the design team and achieving significant revenue growth.
Highlights
Pioneered creative strategy for a digital marketing agency, scaling the design team from a single individual to over 10+ designers and achieving a tenfold increase in agency revenue.
Drove a 500% increase in online sales for Ducati India within two years by enhancing digital touchpoints and standardizing customer experience.
Established Wendy's India's brand identity as a premium fast-food chain, leading the creative strategy for its relaunch, menu restructuring, and in-store experience standardization.
Adwita
|Senior Designer
India
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Summary
Managed a team of designers and videographers, delivering creative campaigns for AAA brands and corporate clients.
Highlights
Managed and mentored a team of 5 designers and videographers, successfully delivering projects for AAA brands.
Served as Executive Producer on multiple award-winning campaigns for major corporate clients, including ONGC (India’s largest energy company) and Nitin Spinners.
Crestech Software Systems
|Designer
India
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Summary
Conducted UX research and optimized visual design through A/B testing to achieve continuous performance improvements.
Highlights
Conducted comprehensive UX research for a large software testing company, identifying key user needs and informing design improvements.
Optimized visual design and messaging through A/B testing, achieving continuous performance improvements and enhanced user engagement.
Education
Manipal Institute of Technology
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Bachelor of Technology
Instrumentation and Control Sciences
Awards
BMW India Art Fair - #ArtThatMoves Challenge Winner
Awarded By
BMW India Art Fair
Designed a sustainability-themed wrap for the BMW i3, which was prominently displayed at the BMW India Art Fair in Delhi.
Certificates
NN/g UX Certification
Issued By
Nielsen Norman Group (NN/g)
Skills
Design & UX
Figma, Sketch, Adobe Creative Suite, Photoshop, Illustrator, XD, After Effects, Premiere Pro, UI/UX Design, User Research, Usability Testing, A/B Testing, Wireframing, Prototyping, Design Systems, Visual Design, Information Architecture, Interaction Design, Mobile Design (Android, iOS), Customer Experience (CX).
Development & Technical
HTML, CSS, JavaScript, jQuery, WordPress (Front-end, Back-end), 3D Modeling (Cinema 4D, Rigging), Front-end UI.
Project & Product Management
Agile (Scrum), Jira, Trello, Project Management, Product Strategy, Product Roadmapping, Cross-functional Collaboration, Stakeholder Management, Requirements Gathering, Ideation to Launch, KPI Tracking.
Leadership & Strategy
Creative Direction, Team Leadership, Mentorship, Strategic Planning, Business Development, Growth Strategy, Monetization, Conversion Optimization, Digital Marketing Strategy, Campaign Management, Brand Development, Market Analysis.