About
Product-first UX Designer adept at blending systems thinking, design strategy, and compelling storytelling to craft intuitive, impactful, and human-centered experiences. Proven ability to translate complex problems into scalable solutions, evidenced by a 30% reduction in user steps and a 40% increase in user engagement across various projects. Passionate about driving measurable impact through innovative design, aligning user needs with business objectives.
Work
Alora
|Creative Content Designer
Chennai, Tamil Nadu, India
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Summary
Led visual content and branding initiatives for Alora, significantly increasing audience engagement and brand consistency.
Highlights
Designed visual content and branding elements for Alora's social media presence, increasing audience engagement by 40%.
Managed and scaled the company's Instagram presence, growing followers by 25% through strategic design and content planning.
Developed a cohesive visual identity using custom graphics, typography, and layouts, improving brand consistency by 35%.
Arwin Networks
|Front-End Developer
Chennai, Tamil Nadu, India
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Summary
Developed and optimized responsive web interfaces, applying UX principles to enhance usability and streamline design-to-development workflows.
Highlights
Designed and developed responsive interfaces for a web demo, applying UX principles to improve usability and reduce bounce rate by 40%.
Collaborated with developers to ensure seamless design-to-development handoff and implementation, enhancing project efficiency and accuracy.
Volunteer
College Fest Team
|Design Lead
Summary
Led design efforts for the annual college festival, ensuring cohesive visual branding and impactful promotional materials.
Takshashila'24
|Host
Summary
Hosted the annual Takshashila'24 event for two consecutive years, engaging an audience of 3000 attendees.
International Inner Wheel Club
|Editor
Summary
Edited publications for the International Inner Wheel Club, contributing to content quality and member communication.
Lumos Magazine Club
|Designer/Writer
Summary
Contributed as both a designer and writer for Lumos Magazine Club, enhancing content and visual appeal.
Chennai Youth Assembly(CYA)
|Member
Summary
Actively participated as a member of the Chennai Youth Assembly, contributing to youth-focused initiatives.
Education
Chennai Institute of Technology
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B. Tech
Computer Science (Business Systems)
Grade: CGPA: 8.7
Awards
CBSE Merit Certificate
Awarded By
CBSE
Awarded for achieving a perfect score of 100 in Mathematics.
Skillrack Coding Rank
Awarded By
Skillrack
Achieved a rank of #32 in Semester 1 coding competition, demonstrating strong programming aptitude.
Languages
English
Skills
Design & Research
UX/UI Design, Interaction Design, Design Systems, Visual Design, Accessibility (WCAG), Journey Mapping, Usability Testing, User Research, Storyboarding, Micro-interactions, Responsive & Emotion-Centered Design, Motion design.
Tools & Software
Figma, Adobe Photoshop, Adobe Illustrator, Adobe XD, After Effects, Framer, Webflow, Spline, Sketch, Principle, Notion, FigJam, Maze, Miro, InVision.
Code & Prototyping
HTML, CSS, JavaScript (basic), React (basic), GSAP, Three.js (beginner), Lottie, JSON Animations.
Soft Skills
Creative Problem Solving, Cross-Functional Collaboration, Agile UX, Design Communication, Storytelling, User Empathy, Time Management.