Rishabh Rawat
Strategy & Growth Leader | Product & Program Management
Delhi, IN.About
Highly accomplished Strategy & Growth Leader with 5+ years of experience in e-commerce, healthcare, and hospitality, specializing in PnL ownership, product strategy, and market expansion. Proven ability to drive significant revenue growth (e.g., INR 17M in 2 years, 4X revenue increase) and optimize operations by leveraging data analytics, CRM, and cross-functional team leadership. Successfully transitioned from entrepreneurial ventures to high-impact corporate roles, demonstrating exceptional leadership, strategic execution, and analytical prowess.
Work
Tata 1mg (Pharmacy & Diagnostics)
|Strategy & Growth Manager
Gurugram, Haryana, India
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Summary
Led strategy and growth initiatives for the diagnostics business, owning PnL and driving acquisition, conversion, and retention through product and campaign development.
Highlights
Achieved 50% growth in diagnostics business, increasing monthly revenue from INR 4 Cr to INR 6 Cr and improving CM2 from -5% to 8% with full PnL ownership.
Architected and implemented end-to-end Customer Lifecycle Management (CLM) journeys on Clevertap, driving over 10% Gross Merchandise Value (GMV) increase from retention campaigns.
Spearheaded the foundational product strategy for the Radiology business from 0 to 10, overseeing initial customer growth and operational expansion.
Managed strategic partnerships and new growth initiatives, including Whatsapp bots and paid media (Meta Ads, Google Ads), overseeing INR 40L/month in ad spends.
Led root cause analysis (RCA) and provided daily product and conversion analytics using Tableau, SQL, Mixpanel, Hubspot, and Google Analytics to optimize performance.
Arth (Sustainable Products From Dung Recycling)
|Founder
Delhi, Delhi, India
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Summary
Founded and led a sustainable products venture, overseeing end-to-end operations from recycling to market expansion and team management.
Highlights
Led a team of 10 full-time and 70+ part-time farmers, orchestrating the recycling of 1.6 million Kg of dung and generating INR 17 million in revenue over two years.
Formulated the company vision and led cross-functional teams in establishing end-to-end operations, including manufacturing, warehousing, sales, marketing, website, social media, and logistics.
Expanded market reach to serve over 50 B2B clients and 20,000+ D2C clients through diverse channels, including launching 41 unique SKUs.
Managed comprehensive startup operations, including capital management, performance reporting, and team building to achieve strategic objectives.
Meesho (E-commerce)
|Growth Manager to Program Manager
Remote, India, India
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Summary
Managed product strategy and growth for supplier acquisition, activation, and retention, coordinating across product teams to optimize customer journeys and operational efficiency.
Highlights
Directed product strategy and growth initiatives for supplier acquisition, activation, and retention, spearheading daily training for over 1000 suppliers.
Coordinated 8 product teams to optimize end-to-end Customer Lifecycle Management, enhancing activation, engagement, and retention through data-driven experiments using Mixpanel and Clevertap.
Developed and implemented cross-organizational CRM strategies, leveraging CLM analytics to proactively report and act on retention metrics.
Streamlined daily operational methodologies and optimized tracking through process mapping, resulting in a 60% reduction in operations bandwidth.
Recognized with quarterly awards throughout 2022-23 and achieved 2 promotions within 2.5 years due to consistent high performance.
OYO Rooms (Online Hotel Booking)
|Growth Associate
Gurugram, Haryana, India
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Summary
Implemented marketing technology solutions and conducted A/B tests to drive lead generation and optimize customer engagement and retention.
Highlights
Implemented app/web tracking events and user properties in Google Analytics and Moengage, generating 1000+ daily leads and achieving INR 15M monthly revenue (4X increase) within 5 months.
Conducted A/B tests that increased email click rates by 3.5X, reduced SMS costs by 50%, and re-engaged 30% of dormant leads.
EXL (Global analytics firm)
|Business Analyst
Gurugram, Haryana, India
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Summary
Utilized analytical tools to mobilize a large workforce, optimizing field operations for data collection and service delivery.
Highlights
Leveraged SAS, SQL, and VBA to efficiently mobilize 20,000 field agents, optimizing operations for installation, repair, and gas reading collection.
Volunteer
NSIT Delhi
|Head of Dramatics Society
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Summary
Led the university's dramatics society, fostering creative expression and managing society activities.
Highlights
Directed and produced multiple theatrical performances, enhancing student engagement and cultural activities.
Managed society resources and coordinated events, demonstrating leadership and organizational skills.
Education
NSIT Delhi, India
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Bachelor of Engineering
Computer Engineering
Grade: Top 0.3% of India (7.4 CGPA)
Courses
Data Structures & Algorithms
Software Engineering
Database Management Systems
Operating Systems
Computer Networks
BVB Delhi, India
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12th Grade
Physics, Chemistry, Mathematics
Grade: 94%
Courses
Physics
Chemistry
Mathematics
Certificates
Futures Thinking Specialization
Issued By
Institute for the Future (IFTF) - California
Climate Change & Health
Issued By
Yale University
Entrepreneurship
Issued By
Wharton Online
Skills
Program & Project Management
Program Management, Project Management, Agile Methodologies, Scrum, Cross-team Collaboration, Technical Process Improvement.
Product Management
Product Strategy, Product Development, User Research, Prioritization, Product Roadmapping, 0 to 1 Product Development.
Growth & Business Strategy
PnL Ownership, Strategy & Execution, Market Expansion, Customer Acquisition, Retention Strategies, Business Development, Go-to-Market Strategy, Strategic Partnerships.
Data Analytics & Business Intelligence
Analytics & Reporting, Tableau, SQL, Mixpanel, Hubspot, Google Analytics, SAS, VBA, Business Intelligence (BI), Data Analysis, A/B Testing, Root Cause Analysis (RCA).
Customer Relationship Management (CRM)
CRM Systems, Customer Lifecycle Management (CLM), Clevertap, Retention Campaigns, Customer Journey Optimization.
Digital Marketing
Digital Ads, Meta Ads, Google Ads, Whatsapp Bots, Performance Marketing.
Operations & Process Optimization
Process Mapping, Operations Bandwidth Optimization, Supply Chain Management, Logistics, Operational Efficiency.
Leadership & Management
People & Time Management, Team Leadership, C-suite Engagement, Vision Formulation, Capital Management, Stakeholder Management, Cross-functional Leadership.