RenTech Entrepreneurship Venture
→
Summary
Co-founded and developed an entrepreneurial venture, RenTech, actively participating in a prestigious accelerator program and securing seed capital through a competitive entrepreneurship event.
About
Recent graduate with a Marketing Major and Data Analysis Minor, leveraging a strong foundation in business intelligence, e-commerce strategy, and digital marketing. Proven ability to analyze complex data, optimize digital operations, and drive revenue growth, as demonstrated by impactful roles at Mars Wrigley and L'Oréal. Adept at transforming insights into actionable strategies and building robust e-commerce frameworks, with a unique entrepreneurial mindset from leading a startup.
Work
Mars Wrigley
|Business Intelligence Engineer
→
Summary
Business Intelligence Engineer focused on leveraging data analysis to drive operational improvements and enhance sales team efficiency through technology implementation and training.
Highlights
Analyzed comprehensive incident data to identify critical trends and actionable opportunities, leading to process improvements and enhanced operational efficiency.
Implemented advanced digital assets and tech controls, significantly improving data accuracy and streamlining workflows for sales teams.
Developed and delivered targeted training programs to sales teams on new sales technology tools and systems, boosting adoption rates and overall productivity.
L'Oréal
|E-commerce Trainee
→
Summary
As an E-commerce Trainee, Ricardo analyzed social commerce data, developed BI dashboards, and managed key campaigns and projects to drive e-commerce growth and operational efficiency.
Highlights
Conducted in-depth monthly analysis of L'Oréal's Social Commerce sales and KPIs, providing critical insights and strategic reports at both company and LATAM regional levels.
Designed, optimized, and oversaw Power BI dashboards for Sell-In and Sell-Out data, enhancing data visibility and supporting strategic decision-making for e-commerce operations.
Successfully executed the 'Beauty Sale by L'Oréal' campaign for Hot Sale's 2022 e-commerce macro event, achieving significant engagement and sales targets as recognized by AMVO.
Led the Privalia Project, unifying e-commerce processes across all divisions for the Pure Player client, resulting in streamlined operations and improved cross-functional collaboration.
Bakuh
|Head of Marketing
→
Summary
As Head of Marketing, Ricardo was responsible for establishing and overseeing the company's entire e-commerce infrastructure, including web store development and multi-channel supervision.
Highlights
Orchestrated the end-to-end assembly of the company's e-commerce infrastructure, successfully launching and optimizing the core web store.
Spearheaded the integration and supervision of key e-retailers, pure players, and Direct-to-Consumer (D2C) channels, expanding market reach and optimizing sales performance.
Developed and implemented a comprehensive multi-channel marketing strategy, aligning e-commerce initiatives with overall business objectives to drive significant revenue growth.
Education
ITESM
Bachelor of Arts
Marketing Major, Data Analysis Minor
Grade: 3.7 GPA
Courses
Digital Marketing
Machine Learning
Data Analysis
Data Visualization
Business Intelligence
Marketing Strategy and Management
ITESM (High School)
High School Diploma
International Baccalaureate (IB), Business and Management (High Level) & Computer Science
Skills
Data Analysis & Business Intelligence
Python, Power BI, Tableau, Data Analysis, Data Visualization, Business Intelligence, Machine Learning, KPI Tracking, Incident Analysis.
Marketing & E-commerce
Digital Marketing, Marketing Strategy, Market Research, E-commerce Operations, Social Commerce, D2C Channels, E-retailer Management, Web Store Development, Campaign Management.
Business & Professional Skills
Microsoft Office Suite, Critical Thinking, Problem Solving, Leadership, Strategic Planning, Operational Efficiency, Project Management, Sales Enablement, Cross-functional Collaboration, Entrepreneurship, Business Development, Fundraising, Emotional Intelligence, Adaptability.