About
Highly accomplished Marketing Consultant with over 6 years of experience specializing in luxury and lifestyle brands, driving growth through strategic branding, digital marketing, and content creation. Proven ability to lead comprehensive rebranding initiatives, develop award-winning products, and manage cross-functional teams to achieve measurable KPIs. Seeking to leverage expertise in strategic thinking, technology integration, and aesthetic brand development to drive impactful marketing outcomes in Spain.
Work
Rpintomarketing - Marketing Consulting
|Marketing Consultant - CEO
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Summary
As CEO, led strategic digital marketing, branding, and growth strategies for diverse clients, driving measurable results and enhancing market presence.
Highlights
Led strategic digital marketing and branding initiatives, driving significant growth and market positioning for multiple clients.
Orchestrated comprehensive brand rebranding projects, developing visual identities and strategic repositioning to enhance brand equity.
Designed and executed 360° emotional storytelling campaigns, integrating funnel design and email marketing to boost customer engagement and conversions.
Managed and directed freelance teams of designers, copywriters, and programmers, ensuring successful project delivery and achievement of key performance indicators (KPIs).
Developed SEO-optimized websites and generated insightful performance reports using Looker Studio, providing data-driven insights for campaign optimization.
Automóviles Lamborghini Argentina ALAR
|Marketing Consultant
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Summary
Directed brand expansion strategies and product development for Lamborghini Argentina, enhancing market reach and brand recognition.
Highlights
Led brand expansion strategies, including the development of exclusive product lines and comprehensive market entry initiatives.
Coordinated the official launch of the Lamborghini wine line in Argentina, leveraging strategic storytelling to achieve market penetration.
Secured placement in exclusive retail points, managed social media presence, and developed robust press communication plans.
Successfully adapted product packaging, labeling information, and export documentation for Latin American markets, ensuring regulatory compliance.
Developed an exclusive product that received multiple accolades, including the Vinus Gold award for Malbec Reserva and Silver for Malbec Roble.
Gaspardi Joyeros
|Marketing Specialist
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Summary
Managed luxury product development and brand identity strategies, enhancing market perception and value for a high-end jewelry brand.
Highlights
Managed luxury product development and brand identity strategies, significantly enhancing market perception and brand value.
Created premium content, managed digital advertising campaigns, and cultivated a strong social media presence to engage target audiences.
Implemented new technologies, including electronic payment systems, internal stock control, and an intranet, improving operational efficiency by an estimated 15%.
Produced high-quality visual content for printed catalogs and institutional publications, overseeing material selection and print quality.
Optimized product display in showcases and organized professional photoshoots, enhancing product appeal and customer experience.
Coordinated with external designers for brochure and graphic material production, and collaborated on annual private events for new collection launches.
E-Planning - Programmatic Advertising
|Marketing Consultant
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Summary
Led a comprehensive rebranding project for the merger of E-planning and Epl, establishing a unified brand identity and enhancing digital presence.
Highlights
Directed a complete rebranding project for the merger of E-planning and Epl, successfully establishing a cohesive brand identity.
Conducted in-depth qualitative and quantitative benchmark analyses of competitors, providing critical insights for strategic repositioning.
Managed social media content across Instagram and LinkedIn, and produced, edited, and subtitled graphic and video assets.
Developed CRM-based marketing strategies for targeted campaigns, significantly improving engagement rates.
Designed website content and layout, including crafting compelling English copy, to optimize online presence and user experience.
Education
Universidad Europea
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Master
Marketing Management
Universidad UADE
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Bachelor
Marketing Commercialization
Languages
Spanish
English
Certificates
First Certificate in English
Issued By
Cambridge Assessment English
Skills
Marketing & Branding
Strategic Marketing, Digital Marketing, Branding, Brand Identity, Rebranding, Market Research, Product Launch, Content Creation, SEO Optimization, Campaign Management, Email Marketing, Storytelling, CRM Strategies, Social Media Management, Press Relations, Event Management, Merchandising.
Software & Tools
Microsoft Office Suite, Adobe Creative Cloud, Photoshop, Premiere Pro, Illustrator, Corel Draw, Canva, Runway, Meta Business Suite, Meta Advertising, Google Analytics, Mailchimp, Make, Wordpress, Elementor, SPSS (Quantitative Market Research), Looker Studio, AI Tools (Gemini, ChatGPT).
Leadership & Management
Team Leadership, Project Management, Strategic Planning, Autonomy, Self-Management, Results Orientation, Detail Management, Process Optimization, Stakeholder Management.
Communication & Creativity
Persuasive Communication, Clear Communication, Aesthetic Criteria, Symbolic Criteria, Creativity, Integrity, Authenticity.
Other Skills
SME Management, Negotiation, Driving License B1.