SHIKARI ROHITH SAH

Digital Marketing Specialist
Unknown, DE.

About

Data-driven Digital Marketing Specialist with 3+ years of experience in optimizing multi-channel campaigns, adept at driving brand awareness and customer engagement across web, email, and social media. Expertly leverages analytics to reduce CPL by 10% and boost conversion rates by 15%, with a strong grasp of fintech and digital asset landscapes including blockchain. Proven ability to collaborate cross-functionally and influence stakeholders to achieve significant growth and market adoption.

Work

GenY Medium
|

Digital Marketing Specialist

Unknown, Germany, Germany

Summary

Led comprehensive multi-channel digital marketing strategies, optimizing campaign performance and driving significant customer acquisition and brand growth for GenY Medium.

Highlights

Strategized and executed multi-channel digital marketing campaigns that boosted brand awareness by 25% and significantly increased customer engagement across web and social media.

Collaborated cross-functionally with core marketing, design, and product teams to launch new products, contributing to a 15% increase in initial customer adoption.

Utilized Google Analytics and a data-driven approach to identify optimization opportunities, reducing CPL (Cost Per Lead) by 10% and enhancing overall campaign performance across channels.

Executed continuous A/B testing on landing pages and email subject lines, which optimized conversion rates by 15% and improved website conversion rate by 10% by resolving user journey bottlenecks.

Developed and implemented high-impact email marketing campaigns, achieving a 20% open rate and a 5% click-through rate, surpassing industry benchmarks, and contributing to a 5% increase in sales.

Actively identified and capitalized on new market opportunities, refining positioning and messaging for key product launches to increase lead generation by 20%.

Drove a 20% increase in organic website traffic by implementing a comprehensive SEO strategy focused on long-tail keywords, significantly enhancing digital presence.

Simplified complex technical and regulatory topics into compelling narratives, enhancing brand trust and authority, and adapting content for diverse regional audiences and languages.

Education

Chaitanya Deemed to University
Unknown, INDIA, India

Bachelor's

Business Management

Languages

English
German

Certificates

HubSpot Content Marketing Certification

Issued By

HubSpot

Google Tag Manager Fundamentals Certification

Issued By

Google

Campaign Manager 360 (CM360)

Issued By

Google

Microsoft Excel Specialist Certification

Issued By

Microsoft

Google Ads Certifications (Search, Display, Video, Shopping)

Issued By

Google

Google Digital Marketing & E-commerce Certificate

Issued By

Google

Amazon DSP Certification

Issued By

Amazon

Google Analytics Individual Qualification

Issued By

Google

Display & Video 360 (DV360)

Issued By

Google

SEO Fundamentals Certification

Issued By

Unknown

Skills

Marketing Platforms

HubSpot, Mailchimp, Hootsuite.

Analytics & SEO Tools

Google Analytics, Moz, SEMrush, A/B Testing Tools.

Content & Design

CMS (WordPress), Basic Photoshop skills, Microsoft Office Suite.

Digital Marketing Concepts

SEO, E-commerce, Blogging, Copywriting, Digital Marketing Strategies, Go-to-Market Strategy, Data-Driven Insights.

Fintech & Digital Assets

Fintech, Digital Assets, Crypto, Finance, Blockchain.

Campaign Management

Campaign Planning, Campaign Execution, Performance Optimization, Multi-channel Campaigns.

Content & Brand Management

Marketing Materials Development, Brand Consistency, Messaging.

Cross-Functional Collaboration

Team Leadership, Stakeholder Communication, Product Launch Coordination.

Performance Analytics & Reporting

Campaign Analytics, Performance Reporting, ROI Analysis.

Market Research

Market Trend Analysis, Audience Segmentation, Competitive Analysis.

Projects

Multi-Channel Campaign for a Fintech Product Launch

Summary

Planned and executed an integrated campaign across web, email, and social media for a new fintech product.

Digital Asset Industry Marketing Analysis

Summary

Conducted a comprehensive market analysis of the digital asset landscape and emerging blockchain technologies to identify key trends and competitor strategies.