About
Highly accomplished Senior Product Designer with 8+ years of experience driving impactful user experiences and product growth across mobile, streaming, and e-commerce platforms. Proven ability to lead major redesigns, optimize key metrics such as session time, NPS, and retention, and deliver innovative solutions from concept to launch. Adept at leveraging UX research and analytics to significantly enhance user engagement and overall product success in dynamic, user-centric environments.
Work
Russian Federation
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Summary
Led the comprehensive redesign of a major music streaming service, driving significant improvements in user engagement and satisfaction across key product sections.
Highlights
Spearheaded the 2023 major redesign of Browse and Player sections for Zvuk, a music streaming service with 8M MAU, strategically transforming Browse into the app's main tab by 2024.
Drove a 20% increase in average session time (TSS) and a 35% improvement in Net Promoter Score (NPS) over 1.5 years through targeted UX optimizations in content discovery.
Boosted user engagement and conversion rates by implementing a 'Recent' block within the Browse tab, enhancing personalized content access and user flow.
Netherlands
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Summary
Designed and developed a pioneering CMS application for news publishers from scratch, significantly enhancing user retention through strategic onboarding and personalization.
Highlights
Led the end-to-end product design and development of Newsifier, the first Flutter-based CMS for news publishers, resulting in over 10 apps launched on major app stores.
Conducted extensive iOS/Android UI/UX design, user interaction research, and UX analytics to refine wireframes and inform post-launch product iterations.
Achieved a 20% increase in user Retention Rate by strategically improving the onboarding experience and integrating personalized content recommendations.
Canada
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Summary
Served as the sole designer for critical app development projects for a leading fintech studio, delivering high-impact mobile solutions under strict confidentiality.
Highlights
Acted as the sole Senior Mobile Designer on various confidential projects for a leading fintech studio, delivering high-impact app solutions for clients including Sber and F1.
Managed the complete design lifecycle for multiple mobile development initiatives, ensuring alignment with client requirements and industry best practices.
Collaborated closely with development teams to translate complex financial requirements into intuitive and engaging user experiences.
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Summary
Designed visual packaging for high-performance swimming brands, contributing to global athletic recognition and product market presence.
Highlights
Designed compelling visual packaging for the FUSION 2 and Venzo brands, contributing to their global recognition and association with numerous world records by Olympic champions.
Enhanced brand identity and market presence through impactful product design for a global manufacturer of swimming sports gear.
Ensured design consistency and quality across product lines, elevating consumer appeal and brand recognition.
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Summary
Managed client communications and oversaw design initiatives, delivering creative concepts for diverse digital platforms.
Highlights
Managed client communications and led design initiatives, overseeing the creation of creative concepts for diverse digital platforms and applications.
Translated complex client visions into actionable design strategies, driving successful project execution from initial concept to development handoff.
Mentored junior designers and ensured the delivery of user-centric designs that balanced aesthetic appeal with functional requirements.
Kostroma, Russian Federation
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Summary
Developed creative concepts for websites and applications, delivering polished designs for development teams.
Highlights
Developed innovative creative concepts for websites and mobile applications, producing high-quality design deliverables for development teams.
Collaborated effectively with senior designers and developers to refine user interfaces and experiences, contributing to project success.
Applied strong design principles to create visually appealing and functionally robust digital solutions across various projects.
Kostroma, Russian Federation
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Summary
Contributed to e-commerce design projects for major online furniture retailers, enhancing user experience and brand presence.
Highlights
Designed user interfaces and experiences for major online furniture stores, including Doors Bravo and Leroy Merlin, significantly enhancing e-commerce platforms.
Supported senior designers in creating digital assets and layouts, ensuring brand consistency and user-friendly navigation for client projects.
Gained foundational experience in e-commerce design, contributing to diverse client projects and meeting digital presence objectives.
Education
Kostroma State Technological University (KSTU)
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Bachelor's degree
Information Technology
Languages
Русский
English
Skills
Product Design
User Experience (UX), User Interface (UI) Design, Mobile Design, Product Strategy, UX Research, UX Analytics, Wireframing, Prototyping, Onboarding, Personalization.
Design Tools & Technologies
User Interface Prototyping, Material Design, Flutter Platform, iOS Design, Android Design.
Performance Optimization
User Engagement, Retention Strategies, Net Promoter Score (NPS), Average Session Time (TSS), Conversion Rate Optimization, KPI Tracking.
Project Management & Leadership
Cross-functional Collaboration, Client Communication, Design Leadership, Startup Environment, Project Delivery.
Industry Expertise
Music Streaming Services, Fintech, E-commerce, CMS Development, App Development.