Melnyk Roman
Senior Strategic Partnership Executive
Kyiv, UA.About
Results-driven Strategic Partnership Executive with 10 years of experience in the advertising industry, specializing in comprehensive client management and high-impact sponsorship campaign execution for global brands. Proven ability to leverage advanced analytics and cross-functional collaboration to drive campaign efficiency, inform strategic decisions, and secure new business opportunities within competitive markets.
Work
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Summary
Led strategic partnerships and managed comprehensive advertising campaigns for a diverse portfolio of international clients, ensuring high-impact results and fostering strong client relationships.
Highlights
Orchestrated the planning, launch, and control of high-impact sponsorship advertising campaigns for a portfolio of major international clients, including Nestle, L'Oréal, Bacardi, and Raiffeisen Bank Aval, consistently achieving campaign objectives.
Developed comprehensive analytical reports leveraging specialized media software (Markdata, Galileo) to provide deep insights into market trends, competitor activities, and advertising campaign efficiency, informing strategic decisions for client accounts.
Provided full-service client support, including consulting, coordination, and technical assistance, ensuring seamless project execution and high client satisfaction for all sponsorship initiatives.
Collaborated cross-functionally with production teams, designers, and PR specialists to create and edit compelling advertising materials and copy, ensuring brand consistency and message effectiveness across diverse campaigns.
Prepared complex tender documentation and strategic proposals, contributing to successful bid submissions and the acquisition of new business opportunities within the competitive advertising landscape.
Languages
Ukrainian
Russian
English
Skills
Marketing & Advertising
Sponsorship Campaigns, Advertising Strategy, Campaign Management, Media Planning, Market Analysis, Competitor Analysis, Advertising Materials, Copywriting, Brand Visibility, Client Acquisition, Tender Preparation.
Client Relations
Client Management, Client Consulting, Technical Support, Relationship Building, Full-Service Support, Stakeholder Engagement.
Data & Analytics
Data Analysis, Analytical Reporting, Media Intelligence, Market Research, Performance Optimization, Efficiency Analysis, Markdata Media Workstation, Galileo, Super Nova, Ariana.
Software & Tools
MS-Office Suite, Google AdWords, Google Analytics.
Project Management
Project Coordination, Document Management, Cross-functional Collaboration.
Interests
Hobbies
Playing guitar, Hitch-hiking, Snowboarding, Longboarding.
Sports
Running (Kyiv City Marathon).
Self-development
Reading self-developing books, Literature, Films.