About
Highly experienced Digital Marketing Professional with over 9 years of expertise in PPC, SMO, SEM, and SEO, driving significant growth in brand engagement, lead generation, and ROI. Proven ability to develop and execute data-driven campaigns across diverse digital platforms, achieving a 90% SEO optimization score, increasing website visits by over 20%, and maintaining paid ad campaign CTRs of at least 3%. Combines strong analytical skills with collaborative team leadership to deliver measurable marketing success.
Work
Tip-Top Tailors
|Part-Time Sales Associate
Calgary, AB, Canada
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Summary
Currently serving as a Part-Time Sales Associate, Saisuraj leverages customer feedback and strategic upselling to consistently achieve high sales performance and enhance client satisfaction.
Highlights
Achieved a daily Average Order Value (AOV) exceeding $1,000, demonstrating strong sales performance and effective upselling strategies.
Leveraged customer feedback to enhance service delivery and identify upselling opportunities, resulting in improved client satisfaction and increased sales efficiency.
Managed operational activities including stock receiving, processing transfers, and other administrative duties, ensuring efficient inventory flow and accuracy.
Maintained a clean and well-organized retail environment through regular upkeep, contributing to a positive customer experience and professional store presentation.
QMS Academy
|Digital Marketing Consultant
Mumbai, Maharashtra, India
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Summary
As a Digital Marketing Consultant, Saisuraj spearheaded the development and execution of digital advertising strategies, delivering significant improvements in SEO performance and campaign efficiency.
Highlights
Achieved an 80% SEO optimization score within one year, significantly increasing organic search visibility and driving targeted traffic.
Increased website visits by over 10% month-over-month through strategic SEO and paid media initiatives.
Drove successful paid ad campaigns for Lead Generation, Google Search, and Facebook Ads, maintaining a minimum 3% CTR and optimizing for key performance metrics including CPC, CPA, and ROAS.
Coordinated cross-functional efforts with Graphics and Content teams to produce best-in-class digital ads and comprehensive weekly/monthly performance reports across all paid media channels.
Qtech Software Pvt Ltd
|Digital Marketing Manager
Mumbai, Maharashtra, India
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Summary
As Digital Marketing Manager, Saisuraj managed and optimized comprehensive paid advertising initiatives across multiple platforms, ensuring timely delivery and budget adherence.
Highlights
Oversaw the creation, monitoring, and optimization of all paid advertising campaigns across Google Search, Display, Facebook, and LinkedIn, ensuring on-time and within-budget delivery.
Implemented technical SEO optimizations related to crawlability, indexability, structured markup, accessibility, and site speed improvements, enhancing overall website performance.
Managed end-to-end campaign planning, including strategic marketing and promotional email initiatives, to maximize reach and engagement.
Uploaded new blogs weekly to WordPress, maintaining website content and ensuring fresh, relevant information for users.
STAAH
|Digital Marketing Manager
Mumbai, Maharashtra, India
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Summary
As Digital Marketing Manager, Saisuraj was responsible for measuring and reporting on the performance of all digital marketing campaigns, aligning content strategy with brand goals.
Highlights
Measured and reported performance of all digital marketing campaigns against set goals (ROI and KPIs), providing data-driven insights for continuous optimization.
Created engaging content across Facebook, Google, LinkedIn, YouTube, and Instagram, aligning with brand strategy to boost online presence and audience engagement.
Stayed abreast of recent SEO developments including Core Web Vitals, Google Discover, E-A-T, and new Rich Results, integrating new strategies into campaign planning.
Planned comprehensive digital marketing campaigns, encompassing web, SEO/SEM, email, social media, and display advertising, leveraging tools like SEMrush and Ahrefs for performance analysis.
Career Raiser
|Digital Marketing Executive
Mumbai, Maharashtra, India
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Summary
As Digital Marketing Executive, Saisuraj built and implemented the overall social marketing strategy, coordinating cross-functional teams and collaborating with clients to drive engagement.
Highlights
Built and implemented the overall Social Marketing Strategy, driving engagement and conversions for clients.
Coordinated with Graphics, Content, SEO, and SMM teams to execute cohesive marketing campaigns across various platforms.
Collaborated directly with clients to create cohesive marketing strategies that drove engagement and conversions, ensuring alignment with business objectives.
Leveraged industry tools such as Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog for robust data analysis and reporting, providing actionable insights for improvement.
Education
Southern Alberta Institute of Technology (SAIT)
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Post-Diploma Certificate
Data Analytics & Management Leadership
James Cook University
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Master of Business Administration
Marketing
Courses
Capstone Project - Strategic Brand Analysis, Raffles Hotel Singapore
University of Mumbai
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Bachelor of Science
Computer Science
Skills
Digital Marketing
Google Analytics, Marketing Campaigns, Google Tag Manager, Content Strategy, Media Strategies, Media Buying, Performance Optimization, Facebook Marketing, Instagram Marketing, Microsoft 365, Google Ads, SEO, Social Media Marketing, PPC, SEM, SaaS.