About
Highly accomplished Data-driven Analyst with 3+ years of experience across fintech, consumer-tech, logistics, and D2C sectors, specializing in Product and Growth Analytics. Expert in building robust data pipelines, optimizing SQL, and developing product analytics frameworks to deliver actionable insights and influence strategic roadmap decisions. Proven track record in optimizing marketing spend by 15% ($2M+ monthly), improving D7 conversion prediction by 11%, and automating reporting workflows to boost efficiency by 40%.
Work
Bright Money
|Growth & Product Analyst
Bangalore, Karnataka, India
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Summary
As Growth & Product Analyst, owned end-to-end analytics for growth pods, delivering critical funnel diagnostics, lifecycle analysis, monetization insights, and feature adoption studies to drive strategic product development.
Highlights
Designed and executed A/B and multivariate experiments on onboarding flows, significantly improving user activation and engagement metrics.
Developed and implemented unified dashboards for critical SaaS metrics (DAU/WAU/MAU, retention cohorts, drop-offs), enhancing visibility into product performance.
Tracked and analyzed key SaaS metrics including CAC, LTV, and ROAS, presenting data-driven insights that informed and optimized growth and retention strategies.
Collaborated cross-functionally with Product Managers, Designers, and Engineers to ensure precise data instrumentation and robust data quality management.
Partnered with GTM teams and customer success to deliver cross-squad insights, informing product lifecycle analysis and strategic decision-making.
Let's Transport
|Business Analyst
Bangalore, Karnataka, India
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Summary
Served as a Business Analyst, responsible for automating data workflows, building real-time KPI dashboards, and standardizing MIS reporting to enhance operational efficiency and cross-functional visibility.
Highlights
Automated critical data workflows and reporting pipelines using SQL/Python, increasing operational efficiency by 35%.
Developed real-time KPI dashboards on Looker and BigQuery for comprehensive product and operations monitoring, ensuring cross-POD visibility.
Standardized MIS reporting and metadata management, streamlining recurring reporting automation and enabling data-driven decision-making.
Nature's Kitchen
|Co-Founder & Analytics Lead
Remote, India, India
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Summary
Co-founded Nature's Kitchen and led analytics, driving customer segmentation, retention analysis, and lifecycle modeling to improve engagement and scale operations for over 1,000 customers.
Highlights
Spearheaded customer segmentation, retention analysis, and lifecycle modeling initiatives, significantly improving engagement, cross-sell, and upsell opportunities.
Conducted comprehensive competitor analysis, customer feedback studies, and social media content analysis (YouTube, Reels) to inform product strategy and market positioning.
Executed A/B tests for advertising campaigns, optimizing Customer Acquisition Cost (CPA) and acquisition ROI, while building dashboards to track growth and monetization trends.
Exercised leadership and strategic influence in scaling operations, expanding the customer base to over 1,000+ customers.
Education
Rajasthan Technical University (RTU)
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Bachelor of Technology
Technology
Certificates
Google Analytics & Digital Marketing
Six Sigma Yellow Belt
Issued By
Anexas
Business Strategy
Issued By
University of Virginia (Coursera)
Skills
Data Analysis & Visualization
SQL (BigQuery, PostgreSQL), Python (pandas, NumPy), Tableau, Power BI, Metabase, Superset, Advanced Excel, Google Sheets, Data Extraction, Data Cleansing, Normalization, Data Quality Management, SQL Optimization, KPI Reporting, Scalable Dashboards, Performance Monitoring, Data Visualization, Funnel Analysis, Cohort Analysis, Anomaly Analysis, Actionable Insights Generation, Data Storytelling, Stakeholder Communication.
Product & Growth Analytics
Amplitude, Mixpanel (Product Analytics), Appsflyer, Singular (Attribution & Growth Tracking), Experiment Design, A/B Testing, Feature Adoption Studies, SaaS Metrics (DAU/WAU/MAU, CAC, LTV, ROAS).
Data Engineering & Automation
Data Pipelines, Workflow Automation, Reporting Automation, ETL Pipelines.
Machine Learning & AI Support
Generative AI (AI/ML Support), Churn Prediction Models, AI/ML Experiment Support.