About
Dynamic Marketing and Public Relations professional with over 7 years of international experience across hospitality, F&B, retail, events, and B2B sectors. Expert in brand strategy, digital marketing, PR, and high-impact campaign execution, adept at driving visibility and engagement. Leverages a unique background in fashion modeling to craft compelling visual narratives and strengthen brand image, delivering measurable results and strategic market positioning.
Work
CleanNew España
|Sales Manager
Barcelona, Catalonia, Spain
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Summary
Led client relationship management and business development initiatives, expanding market presence and ensuring service excellence for CleanNew España.
Highlights
Managed key client accounts and cultivated strong relationships, driving business growth and client retention.
Prepared tailored proposals and comprehensive reports, effectively communicating value propositions and securing new business opportunities.
Identified and pursued new business opportunities, contributing to market expansion and revenue generation.
Coordinated closely with technical teams to ensure seamless service delivery and maintain high standards of quality.
Melitoni Winery
|Marketing Manager
Tbilisi, Tbilisi, Georgia
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Summary
Orchestrated the comprehensive brand identity and positioning for Melitoni Winery, establishing a strong market presence through integrated marketing strategies.
Highlights
Developed and implemented a cohesive brand identity and market positioning strategy, enhancing brand recognition and appeal.
Coordinated the launch of a new digital presence and website, significantly increasing online visibility and brand accessibility.
Executed integrated marketing campaigns across digital, print, and event channels, boosting brand awareness and consumer engagement.
Managed event marketing initiatives, creating memorable brand experiences and fostering direct consumer interaction.
Gaft Restaurant Group
|Digital Marketing Manager
Tbilisi, Tbilisi, Georgia
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Summary
Established and scaled the digital presence for Gaft Restaurant Group from the ground up, significantly enhancing online visibility and customer engagement.
Highlights
Built and launched the entire digital presence and social media channels from scratch, establishing a foundational online footprint for the restaurant group.
Developed and executed targeted digital campaigns that increased brand visibility and drove customer engagement across all platforms.
Managed social media content creation and community engagement, fostering a loyal online following and positive brand sentiment.
Analyzed campaign performance data to optimize strategies, resulting in improved reach and conversion rates.
Radisson Hotel Group
|Cluster PR & Marketing Manager
Tbilisi, Tbilisi, Georgia
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Summary
Spearheaded comprehensive PR and marketing strategies for a cluster of Radisson hotels, driving brand repositioning and achieving significant financial and operational efficiencies.
Highlights
Led PR and marketing strategies for multiple hotel properties, achieving unified brand messaging and market penetration across the cluster.
Successfully repositioned key F&B outlets, wellness facilities, and entertainment offerings, enhancing guest experience and increasing revenue streams.
Implemented cost-saving initiatives that reduced marketing and PR expenditures by 20%, while simultaneously increasing overall revenue.
Developed and executed Corporate Social Responsibility (CSR) initiatives and internal communication plans, strengthening brand reputation and employee engagement.
Managed comprehensive media relations and public outreach, securing positive coverage and enhancing brand perception.
Education
AIP
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Master
Digital Marketing
INSA Business School
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Master
Marketing
Georgian Technical University
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Bachelor
Public Relations and Marketing
Languages
Georgian
English
Russian
Spanish
Certificates
Brand & Marketing Integration
Create a Brand Strategy
Getting Things Done
Skills
Public Relations
Media Relations, Communication Strategy, Internal Communications, CSR Initiatives, Stakeholder Engagement.
Digital Marketing
Content Marketing, Social Media Management, SEO/SEM, Web Analytics, Digital Presence Development.
Campaign Execution
Integrated Campaigns, Event Marketing, Influencer Marketing, Collaborations, Budget Management.
Project Management
Logistics Management, Cross-functional Team Coordination, Process Optimization, Reporting.
Visual Communication
Brand Image, Narrative Visuals, Videography, Creative Direction.
Business Development
Account Management, Client Relations, Opportunity Identification, Proposal Development.
Marketing Strategy
Brand Strategy, Market Positioning, Campaign Planning, B2B Marketing, B2C Marketing.