About
Dynamic Content Strategist and accomplished team leader with over 10 years of experience, including a successful return to the workforce, specializing in SEO and digital content strategy. Expertly manage the entire content lifecycle, developing robust strategies that drive brand growth and engagement across diverse digital platforms. Proven track record in producing high-impact content for newsletters, event marketing, and social media, consistently achieving top client satisfaction and measurable marketing objectives.
Work
HerKey
|Assistant Manager - Content Marketing
Bangalore, Karnataka, India
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Summary
Led content strategy and team operations, defining KPIs, managing client relations, and ensuring high-quality content delivery across digital platforms to drive engagement and satisfaction.
Highlights
Led content strategy and team operations, defining KPIs for content quality, client satisfaction, and timely deliverables, fostering team focus and motivation.
Managed client relationships and issue resolution, achieving a consistent CSAT score of 9 through effective communication and strategic problem-solving.
Developed and implemented data-driven content strategies that significantly increased digital traffic and user engagement across various platforms.
Optimized SEO performance across all digital channels through comprehensive keyword research, enhancing content visibility and reach.
Coordinated cross-functional projects for content creation and promotion, streamlining workflows and maximizing campaign impact.
JobsForHer
|Senior Content Writer
Bangalore, Karnataka, India
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Summary
Developed and optimized content for digital platforms, collaborated on marketing initiatives, and analyzed data to enhance content strategy and engagement.
Highlights
Developed high-quality, engaging content for websites, blogs, and social media platforms, supporting brand messaging and marketing initiatives.
Collaborated with design teams to integrate compelling visuals, enhancing the impact and appeal of written content.
Analyzed web analytics data to identify key areas for content strategy improvement, optimizing user engagement and content performance.
Crafted compelling copy for product pages and promotional materials, driving user interest and conversion.
Various
|Freelancer Writer
Bangalore, Karnataka, India
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Summary
Operated as a Freelance Writer, editing and creating diverse content, conducting interviews, and researching for various publications and digital platforms.
Highlights
Edited diverse documents, including manuscripts and press releases, ensuring exceptional accuracy and clarity for various clients.
Developed original, persuasive copy for websites, brochures, newsletters, and promotional materials, meeting diverse client communication needs.
Meticulously proofread copy for grammar, punctuation, spelling, syntax, and structural organization, enhancing overall readability and professional standards.
Conducted in-depth interviews with subject matter experts and extensive research to author articles for a wide range of publications.
CIOL
|Senior Content Editor
Bangalore, Karnataka, India
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Summary
Managed content for the Enterprise channel, coordinated with research agencies, edited newsletters, and oversaw major editorial projects.
Highlights
Managed all content for the Enterprise channel, producing impactful case studies, feature articles, and market trend analyses.
Coordinated with international research agencies (IDC, Gartner) to ensure regular updates and relevance of channel content, maintaining industry authority.
Edited and published weekly newsletters for CIOs and senior management, significantly increasing engagement and readership.
Orchestrated and managed major editorial projects, including the annual CIO Forum, encompassing event organization and expert interviews.
Implemented stringent quality control processes by collaborating with writers, designers, and stakeholders, ensuring highest content standards.
Indian Express (Bombay) Ltd – BPD group
|Feature Editor and Reporter
Bangalore, Karnataka, India
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Summary
Covered newsworthy topics, managed daily online content, researched and wrote stories for print and online, and collaborated with editors to maintain quality.
Highlights
Attended and reported on press conferences and industry briefings to provide timely and accurate coverage of newsworthy topics.
Managed daily website content updates, ensuring fresh and relevant information for readers and maintaining online presence.
Researched and authored compelling news stories for both print and online publications, demonstrating strong journalistic skills.
Cultivated a network of key sources and conducted interviews with diverse individuals to gather comprehensive information on current events.
Collaborated closely with editors to uphold high journalistic standards and quality across all published stories.
Education
Bangalore University
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Master of Arts
Mass Communication
Vijaya College
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Bachelor of Science
Electronics
Awards
Spot Award for Consistent Performance
Awarded By
HerKey
Recognized for sustained high-quality performance and significant contributions to company objectives over multiple years.
Languages
Kannada
English
Hindi
Certificates
Digital Marketing Masterclass
Issued By
Online Learning Platform
Social Media Content Marketing Masterclass
Issued By
Online Learning Platform
Skills
Team Leadership
Team Leadership, Team Motivation, Performance Management, Collaboration, Mentoring.
Communication
Communication Skills, Presentation, Interpersonal Communication, Client Briefing, Conflict Resolution.
Content Strategy
Content Strategy and Planning, SEO Strategy, Digital Content Strategy, Editorial Calendar Management, Content Lifecycle Management.
Content Creation & Editing
Content Creation, Copywriting, Editing, Proofreading, Blogging, Newsletter Development, Social Media Content, Website Content.
Digital Marketing
SEO, Digital Marketing, Keyword Research, Web Analytics, Campaign Management, Event Marketing, Social Media Marketing.
Client Management
Client Management, Client Relations, Stakeholder Management, Client Resolution, CSAT Improvement.
Project Management
Project Management, KPI Definition, Goal Setting, Timely Deliverables, Cross-functional Coordination.
Analytical Skills
Analytical and Problem-Solving Skills, Data Analysis, Strategic Planning, Market Trend Analysis.
Creative Thinking
Creative Thinking and Innovation, Visual Content Integration, Compelling Copy.
Attention to Detail
Attention to Detail, Quality Assurance, Grammar & Spelling, Brand Guideline Compliance.
Adaptability
Adaptability and Learning Agility, Industry Trend Research.
Time Management
Time Management, Prioritization, Editorial Calendar.