About
Dynamic Designer and Operator with a proven track record in Web3, e-commerce, and product development, leveraging a unique blend of finance, design, and systems thinking. Successfully launched and scaled multiple projects from conception to market, driving significant user engagement and operational efficiencies. Adept at leading cross-functional teams, building vibrant communities, and delivering high-impact solutions across diverse domains.
Work
Kerala, India
Summary
A Kerala-based anime merchandise brand that fuses Malayalam pop culture with Japanese anime aesthetics, delivering unique designs through print-on-demand and curated drops.
Highlights
Designed and produced original artwork and brand identity. Managed full POD pipeline: supplier selection, printing, and logistics. Executed influencer-driven merch launches to expand reach. Built repeatable design-to-production workflows, improving turnaround speed. Cultivated an early community around anime × Kerala culture, driving organic brand visibility.
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Summary
Spearheaded design and operational strategies for critical onboarding initiatives within the Avalanche ecosystem, focusing on enhancing user experience and driving ecosystem growth. Led the conceptualization and implementation of innovative platforms that integrated gamification and community-building elements to improve user retention and engagement.
Highlights
Led the redesign of the Avalanche onboarding experience, transforming it into a curated control platform that improved user activation by 25% within the first 6 months.
Languages
English
Malayalam
Skills
Design
Product Design, Poster Design, UI/UX, Brand Identity, User Research, Wireframing, Prototyping.
Development
Fullstack Basics, Gamification Systems, Onboarding Flows, Web3 Development Concepts.
Entrepreneurship
E-commerce, Merchandise Operations, Dropshipping, Print on Demand, Startup Launch, Market Analysis.
Web3 / Operations
Avalanche Ecosystem, Onboarding Strategy, Project Leadership, Community Building, Ecosystem Growth, Blockchain Concepts.
Generalist Skills
Systems Thinking, Rapid Execution, Supplier Management, Content Workflows, Project Management, Strategic Planning, Cross-functional Collaboration.