Aleksandra Don

Exceeded quarterly sales goals by 22% for three consecutive quarters through the implementation of strategic banner campaigns, significantly boosting product adoption and revenue.

Conducted comprehensive usability testing and user research, identifying key pain points and implementing data-driven design solutions that enhanced overall user experience.

Analyzed extensive user feedback to pinpoint edge cases and critical areas for improvement, leading to enhanced product functionality and user satisfaction.

Spearheaded user research initiatives to inform product expansion strategies, delivering actionable insights that shaped new product offerings and market growth.

Collaborated cross-functionally with design system teams, UX writers, and peer designers to ensure product consistency and maintain brand guidelines across all digital platforms.

Facilitated seamless collaboration within a distributed cross-functional team (Product Owners, Engineers, Analytics, Business Experts) to develop and deliver customer-centric, high-impact digital solutions.

Designed and implemented a comprehensive analytics dashboard, enabling real-time monitoring and identification of critical system pain points to optimize order flow.

Conducted in-depth analysis of user needs and system capabilities, leading to optimized product solutions that significantly improved operational efficiency.

Produced and delivered over 150 high-fidelity mockups to the development team, ensuring clear design specifications and accelerating implementation cycles.

Collaborated effectively with Product Owners, Engineers, Analytics experts, and Business specialists in a cross-functional team to deliver user-centered, data-driven design solutions.

Ensured product consistency and adherence to design standards through close collaboration with the design system team and other designers.

Managed internal studio initiatives, including developing compelling case studies, creating client presentations, improving the company website, and conceptualizing new design approaches.

Contributed to the design and development of diverse digital products for major Russian companies, including X5, MTS, Yandex, Rossgosstrakh, and Gazprombank.

Applied expertise in web and mobile design to create user-centric solutions that met specific client requirements and business objectives.

Refactored core design components, resulting in improved efficiency and a streamlined user interface that enhanced overall system performance.

Achieved a 50% reduction in memory usage by strategically implementing variables and nested instances within the design system, optimizing performance.

Conducted in-depth analysis of component usage patterns across the design team, providing insights that optimized design system implementation and adoption.

Facilitated and led comprehensive design reviews to ensure adherence to quality standards and design principles.

Collaborated extensively with stakeholders and the product head to meticulously define key project requirements, ensuring alignment with strategic objectives.

Developed intuitive user flows and detailed wireframes, optimizing user experience and directly contributing to the achievement of defined business objectives.

Engineered a multi-page product calculator, integrating Support, FAQ sections, and a recommendation system to enhance user engagement and information accessibility.

Created fully responsive designs for tablet and mobile platforms, ensuring seamless user experience across diverse devices.

Constructed a comprehensive design system, establishing consistent visual and functional standards for future product development.

Successfully presented and effectively defended complex design decisions to key stakeholders, securing buy-in and project progression.

Maintained continuous, close collaboration with the development team, ensuring accurate implementation and timely delivery of design solutions.

Designed intuitive manager dashboards, providing comprehensive progress metrics and product/team information to enhance oversight and decision-making.

Led usability testing via prototyping and structured interviews, redesigning page structures based on insights into employee workflow priorities to better align with data needs and improve efficiency.

Developed streamlined personal account user flows, optimizing user navigation and interaction within the platform.

Engineered the end-to-end car insurance creation flow, simplifying complex processes for users and agents.

Produced responsive mobile designs for the service, ensuring optimal user experience across various devices.

Partnered with the Product Owner to define critical business requirements and technical constraints, ensuring feasible and impactful design solutions.

Successfully presented and defended key design decisions to stakeholders, facilitating project approval and alignment.

Enhanced the existing design system by adding new components and thoroughly documenting their functionality, improving developer efficiency and design consistency.

Coordinated cross-functionally with the underwriting department to translate complex insurance parameters into intuitive interface designs, improving user comprehension and data accuracy.

Executed comprehensive user interviews and usability testing for major clients (VTB, Gazprombank, Hamkor Bank), generating critical insights for product optimization and strategic design decisions.