SCOTT HAUMAN

Spearheaded brand transformation consulting projects by integrating design-thinking practices, bold creative strategies, and insight-driven research, leading to enhanced client outcomes.

Drove significant enterprise-wide growth and IP development as a core remit, expanding the agency's strategic capabilities and market presence.

Led the agency's Employee Experience (EX) practice, serving as a consulting director and workshop facilitator for major clients including Caterpillar and Nationwide Children's Hospital.

Led the development and implementation of global sales-driving field marketing and branding programs, aligning with strategic positioning and achieving business objectives.

Spearheaded successful market expansion by launching into new verticals such as cannabis, sports, and specialty retail, significantly increasing revenue streams.

Drove overall business growth and ensured robust brand governance and trajectory while actively managing critical private equity partnership pursuits.

Led the creation, development, and execution of innovative strategies, driving significant growth for both clients and the enterprise.

Played a key role in operationalizing cutting-edge, next-generation ideas and platforms, ensuring market leadership and competitive advantage.

Collaborated with Omnicom and TBWA/Chiat-Day to integrate advanced solutions, enhancing overall client value and market impact.

Accountable for the performance and development of the Insight & Strategy department, overseeing strategic direction and team growth.

Provided leadership to various commerce-driving units, including shopper marketing planning, data & analytics, e-commerce, and retail strategy, enhancing client outcomes.

Advanced intellectual property across multiple office locations, significantly contributing to the company's overall success and market positioning.

Provided senior-level leadership to drive commerce-driving strategies and elevate agency work for client brands across diverse portfolios.

Managed and mentored a team of 20 professionals, spearheading the evolution of departmental thinking, tools, and research methods.

Ensured the department played an integral role in achieving strategic growth within the Dallas office, contributing to overall agency success.

Co-founded a leading innovation studio in Ann Arbor, Michigan, offering Product Development as a Service to diverse clients.

Spearheaded strategic initiatives encompassing brand development, product innovation, and marketplace engagement, driving client success.

Managed key client relationships and project delivery for clients including Toshiba, Ford, and UM Medicine.

Co-founded and led a branding studio specializing in strategic brand naming and identity design for organizations.

Led the team in building comprehensive brand platforms for clients, focusing on purpose-led communication and powerful positioning.

Managed full P&L, drove new business development, and established agency thought leadership, contributing to overall growth and market presence.

Led shopper marketing initiatives for large stores in the northern region, driving significant growth and building brand equity for Coca-Cola Refreshments.

Delivered valuable insights representing the 'shopper voice' to guide strategic decision-making and enhance the overall shopper experience.

Collaborated with major clients like Target, Walmart, and Meijer to optimize retail strategies and increase market share.

Directed a team in developing strategic brand development services, proactively shaping future demand for client products.

Spearheaded key accounts in strategic planning, delivering integrated marketing solutions with smart insights to enhance brand presence.

Engaged with clients such as Urban Science and Alix Partners to drive effective brand strategies and achieve business objectives.

Led the agency's brand consulting practice, overseeing the development and implementation of brand assets, content strategy, design services, and advertising for clients.

Provided strategic guidance on brand standards, governance, and internal brand building activities across all client engagements.

Managed client relationships for key accounts including UM Medicine and Kresge Foundation, ensuring high-quality deliverables.

Led client leadership for major accounts, including the University of Michigan Health System and the Ann Arbor Transit Authority.

Provided supervision and strategic perspective on agency outputs, ensuring exceptional creative product delivery and fostering strong relationship growth.

Contributed to strategic planning and brand development initiatives, supporting overall agency objectives.

Played a key role in establishing and executing brand strategies for diverse clients, contributing to their market positioning.

Collaborated with a diverse team of experts, generating insights, strategic planning, and thought leadership within the agency.

Managed client projects for ProMedica and Certified Angus Beef, ensuring strategic alignment and successful outcomes.