About
Dynamic and results-driven retail professional with extensive experience in retail category management and consulting, including both retail and FMCG clients. Specializing in developing product strategies, optimizing sales processes, and driving business growth, I am motivated by continuous improvement and innovative solutions. Proven ability to quickly adapt, acquire new skills, and take ownership in fast-paced environments, consistently contributing to business success and growth.
Work
MARIMEKKO
|Omnichannel Merchandising Manager
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Summary
Defining and executing relevant assortment strategy, making seasonal buys, and ensuring operational success to deliver consumer-centric assortments and experiences across e-commerce and physical retail channels.
Highlights
Contributed to the Finnish retail team achieving record sales in 2024, driving +6% growth and surpassing €100 million for the first time in company history.
Led assortment planning and conceptualization as Project Manager for the most successful annual friendship sale in Marimekko's history.
Supported e-commerce and store operations development, including BI tool enhancements and overall operational improvements.
ACCENTURE
|Management Consultant Analyst
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Summary
Consulted global retail and FMCG clients, focusing on optimizing merchandise promotion and providing data-driven analytical viewpoints.
Highlights
Enhanced client decision-making on merchandise promotion strategies by analyzing where, what, and how to promote.
Delivered actionable analytical insights utilizing syndicated industry data, internal company data, visualizations, and advanced analytic applications.
ZALANDO
|Assistant Merchandise Planner
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Summary
Managed merchandise planning within the Women's Streetwear Textile team.
Highlights
Managed merchandise for 10 brands independently and in collaboration with buying colleagues.
Defined product assortments, supported seasonal buying initiatives, and managed intake, reordering, and pricing strategies.
Utilized advanced planning and forecasting tools to proactively identify and mitigate market risks and capitalize on opportunities.
HENNES & MAURITZ FINLAND
|Merchandise Specialist
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Summary
Responsible for driving profitable net growth through commercial planning, pricing, reduction strategies, allocation, and stock optimization.
Highlights
Developed and executed reduction/sale strategies that generated approximately 5% in discount savings, outperforming other regions.
Managed annual sales exceeding €10 million, contributing to the Sales Market's first profitable year in five years.
Education
Aalto University School of Business
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M.Sc.
Information System Sciences and Business Analytics
Grade: 4.6
Courses
Information System Sciences
Business Analytics
Aalto University School of Business
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BSCBA
International Business
Courses
International Business
Languages
Finnish
Native
German
Native
English
Fluent
Swedish
Conversational
Russian
Basic
Skills
Project Management
Project Management.
Business Development
Business Development.
Category Management
Category Management.
Business Analytics
Business Analytics.
SQL
SQL.
Assortment Optimization
Assortment Optimization.
Commercial Strategy
Commercial Strategy.
Excel
Excel, Spreadsheet Analysis.
BI Tools
Business Intelligence Tools, Data Visualization.
PowerBI
PowerBI, Data Reporting.
Python
Python, Scripting.
Interests
Travelling
Travel, Exploration.
Cooking
Culinary Arts, Gastronomy.
Podcasts
Audio Content, Learning.
Bouldering
Climbing, Fitness.
Tennis
Sports, Racquet Sports.
Golf
Sports, Outdoor Activities.
Football
Sports, Team Sports.
Balanced & Healthy Lifestyle
Wellness, Health.
Retail and eCommerce
Retail Industry, E-commerce Trends, Market Analysis.
References
References
Contact details of reference persons available upon request.