Shamili Kovvuru

Successfully established and scaled a new Content Design practice at Sky, setting foundational standards and processes for future growth.

Developed and executed the 2024 content design roadmap, aligning content strategy with key business objectives for the year.

Created and implemented the 2024 coverage and hiring plan, strategically expanding team capabilities to meet evolving product needs.

Championed and established Sky's overarching digital voice and tone, ensuring consistent and impactful language across digital customer experiences.

Led the redesign of the discovery experience for Sky Glass TV, the company's premium product, enhancing user engagement and product usability.

Led end-to-end content design for the brand portal to Instagram's creator marketplace, owning all product content and ensuring a cohesive user journey.

Designed and executed new information architecture, successfully integrating the creator marketplace tool into Meta's existing SaaS product suite.

Drove an additional ~4,600 brand onboardings by identifying high-impact content opportunities and executing A/B tests on new onboarding entry points.

Facilitated workshops with 50+ cross-functional partners to align on key value propositions, directly feeding into optimized onboarding flows.

Acted as Content Lead for the creator commerce v-team, contributing to the development of a 3-year product vision and strategic roadmap.

Coached and mentored numerous content and UX/product designers, fostering professional growth and elevating design quality across teams.

Planned and executed the first major overhaul of the Google Fit developer platform since 2016, resulting in higher quality partner integrations.

Achieved a ~38% improvement in site feedback by optimizing content and user experience on the Google Fit developer platform.

Developed and implemented a data-driven process utilizing feedback reports and Google Analytics to strategically prioritize impactful future updates.

Mentored a team of 7 designers, fostering their professional development and enhancing team capabilities.

Pitched and piloted a content-first approach across 3 projects, reducing revisions and rework by 28% and improving design efficiency.

Secured 1 UX quality project per half onto the product roadmap through close collaboration with product managers, demonstrating strategic impact.

Delivered 3 product feature demos and tutorials for each major release, reducing customer queries to account managers by 30%.

Led workshops on persona writing, voice and tone mapping, and design leadership, significantly improving UX quality and team collaboration.

Delivered comprehensive design audits for 7 core products, securing senior leadership buy-in for 9 of 11 UX recommendations.

Reduced 700 pages of user manuals to 10 pages of essential content for product tours and help, increasing user success.

Achieved a 38% reduction in common user errors with 95% of users successfully completing flows, based on usability testing with 20 clients.

Created UI labels, descriptions, tooltips, and error messages for over 300 fields across 7 products, enhancing user clarity and experience.

Led workshops with senior leadership to define and document Kiwiplan's voice and tone, ensuring consistent brand communication.

Launched a company-wide glossary adopted by 120 employees, driving consistency across all customer-facing materials.

Authored proposals that secured 5 out of 6 government contracts for a key client (In-work), totaling $5M in revenue.

Created and piloted a new onboarding platform for software developers at Cubic, halving onboarding time from 12 to 6 weeks.

Increased web-generated leads from 15% to 42% by redesigning the WritersInc website, enhancing content and navigation.

Conducted a comprehensive competitor analysis to refine company messaging and brand positioning, strengthening market presence.

Oversaw content strategy for multiple startup clients, developing and executing strategic content projects from concept to completion.

Pitched and delivered compelling content initiatives that significantly drove client growth and enhanced brand discovery in competitive markets.