About
Highly accomplished and results-driven Head of Marketing and Co-Founder with a proven track record of driving significant revenue growth, building high-performing teams, and scaling operations from startup to established enterprises. Expert in strategic marketing, brand development, community engagement, and full-funnel customer acquisition, consistently leveraging data-driven insights to exceed targets. Adept at fostering innovation, leading cross-functional teams, and empowering individuals and organizations to achieve ambitious goals. Recognized for transforming marketing strategies into tangible business outcomes and cultivating strong brand presence.
Work
→
Summary
Coached students and undergraduates on career development, skill enhancement, and job placement.
Highlights
Designed and implemented a comprehensive career development curriculum for undergraduates, providing a structured pathway for skill development and career readiness.
Achieved a 90% client success rate in securing desired roles, demonstrating effective coaching methodologies.
Created and implemented tailored career development plans for over 100 clients, leading to significant career advancements and increased job satisfaction.
Organized and led numerous career development workshops and seminars, enhancing participants' job search strategies, resume writing, and interview skills.
Utilized data analytics to track client progress and adapt coaching strategies, leading to a 30% improvement in client outcomes.
→
Summary
Co-founded a startup focused on building customizable hiring processes and solutions, overseeing all aspects from strategy to operations.
Highlights
Developed and validated a comprehensive business plan, including detailed market analysis, financial projections, and strategic initiatives, providing a robust roadmap for company growth.
Cultivated a strong personal brand through strategic content creation and networking, significantly increasing visibility and generating revenue for the startup.
Conceptualized, designed, and launched a Minimum Viable Product (MVP), validating the business idea and gathering critical early user feedback.
Defined and established the company's brand identity, encompassing logo, messaging, and overall brand strategy, ensuring consistent market presence and recognition.
Oversaw and optimized daily startup operations, including product development, customer service, and sales, ensuring seamless and efficient business processes.
Formulated and executed a comprehensive go-to-market strategy, successfully launching the product and achieving initial market penetration.
→
Summary
Led marketing operations for a coding school focused on web3 development, driving revenue growth and market expansion.
Highlights
Spearheaded marketing initiatives that successfully achieved $1M in annual recurring revenue (ARR) through strategic planning and execution.
Recruited, mentored, and led a high-performing marketing team of 7 professionals, fostering a collaborative and high-performing environment.
Designed and implemented an automated hiring system, adopted across all departments, which streamlined the recruitment process and enhanced the acquisition of top-tier talent.
Orchestrated and executed comprehensive Search Engine Marketing (SEM) strategies, significantly increasing organic traffic and contributing to a 100% revenue increase.
Pioneered and executed cold outreach campaigns, resulting in a 30% growth in qualified leads and conversion rates.
Managed and optimized paid marketing campaigns, achieving a remarkable 300% growth in revenue through targeted advertising strategies.
Currently spearheading the development and strategic direction of the content and creative team, significantly enhancing brand awareness and reputation.
→
Summary
Led and grew a community dedicated to crypto education and navigation for Sri Lankans.
Highlights
Increased community membership from 30 to 300 members within a year through targeted outreach and engagement strategies.
Designed and executed community engagement programs, including webinars, AMA sessions, and virtual meetups, resulting in a 50% increase in member participation.
Planned and managed successful online and offline community events, enhancing member interaction and engagement.
Established and maintained strategic partnerships with key industry stakeholders, providing valuable resources and opportunities for community members.
Developed and shared valuable content, including articles, tutorials, and newsletters, to educate and engage the community.
→
Summary
Contributed to marketing campaigns for major brands as part of a marketing agency.
Highlights
Collaborated on and executed social media content strategies for major Sri Lankan brands, significantly enhancing online presence and engagement.
Partnered with brand teams to ensure consistency and alignment with brand guidelines, producing visually compelling and effective content.
Assisted in developing innovative and eye-catching visual content, including graphics, animations, and videos, resonating with target audiences.
Successfully managed multiple simultaneous projects, ensuring timely delivery and high-quality outputs that met and exceeded client expectations.
Awards
Most Dedicated Student of the Year
Awarded By
Isipathana College
Recognized for outstanding dedication and commitment during academic year.
Gold Medalist
Awarded By
UKAI Asian Karate Championship
Awarded gold medal at the 2018 UKAI Asian Karate Championship, demonstrating high-level athletic achievement.
Languages
Sinhala
Proficient
English
Native
Tamil
Native
Skills
Leadership
Strategic Planning, Team Management, Mentorship, Cross-functional Leadership.
Communication
Public Speaking, Presentation Skills, Stakeholder Communication, Content Creation.
Team Building
Talent Acquisition, Team Development, Collaborative Environments.
Art Direction
Visual Storytelling, Creative Strategy, Brand Visuals.
Teaching
Curriculum Development, Coaching, Mentoring.
Growth Hacking
User Acquisition, Conversion Rate Optimization, Experimentation.
Digital Marketing
Meta Marketing, Google Ads, LinkedIn Ads, Paid Campaigns, Cold Outreach.
Content Marketing
Content Strategy, SEO, Copywriting, Visual Content.
Analytics & SEO
Google Analytics, Google Search Console, SEO Strategy, Data Analysis.
Graphic Design & Video Editing
Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut Pro.
Web Development Fundamentals
Javascript, HTML, CSS.