Analyzed marketing and campaign performance data across multiple channels to detect anomalies and identify optimization opportunities, supporting department reporting requests for enhanced campaign effectiveness.
Developed Power BI dashboards and executive reports, presenting conversion metrics, CSAT scores, and revenue forecasts to business leaders, enabling strategic budget allocation decisions.
Built automated SQL and Python data pipelines to extract, transform, and load multi-source marketing data, reducing manual reporting by 20% and improving data reliability for analytics.
Supported cross-functional teams in designing and analyzing A/B tests, applying statistical methods to identify high-impact trends and communicate findings.
Communicated complex analytical insights to both technical and non-technical stakeholders through presentations, translating predictive model outputs into clear, actionable marketing recommendations.