About
Highly analytical Product Designer with 2+ years of experience driving significant improvements in user experience, conversion rates, and product adoption for digital platforms. Expert in leveraging UI/UX principles, design systems, and stakeholder collaboration to deliver impactful solutions, evidenced by a 30% increase in top-up conversion for 2M+ users and a 15% rise in customer retention.
Work
Pixel Up Labs
|Product Designer
Mumbai, Maharashtra, India
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Summary
Led UI/UX redesign initiatives and product feature enhancements for agency clients, focusing on user journey optimization and conversion rate improvements.
Highlights
Re-skinned and re-branded Greptile's UI by redesigning over 200 components, significantly enhancing product consistency and visual polish.
Improved top-up conversion rates by 30% for Jumbo (2M+ users) by identifying friction points and streamlining complex user journeys.
Accelerated design-to-development handoff by 30% through close collaboration with engineers and founders, ensuring faster release cycles.
Boosted App Store installs by 20% for Jumbo by redesigning screenshots with a focus on clear storytelling and product appeal.
DavaNinja
|Product Design Consultant
Mumbai, Maharashtra, India
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Summary
Spearheaded the design and optimization of critical user flows across web and mobile platforms, significantly enhancing user experience and conversion.
Highlights
Designed a custom payment flow solution for the app from scratch, ensuring a seamless and intuitive user experience.
Optimized user experience across web and mobile platforms by refining checkout, order, and product screens, increasing conversion rates from 16% to 42% within 3 months.
Revamped the company's landing page using Framer, contributing to a notable rise in overall conversion rates.
The Friday Company
|UX Designer
Mumbai, Maharashtra, India
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Summary
Contributed to enhancing user experience and design processes through proactive feedback integration and collaborative project planning.
Highlights
Collaborated with stakeholders and the UX team to proactively gather feedback, resulting in a 20% improvement in work deliverables and a 15% increase in customer retention rate.
Planned and executed projects with stakeholders to ensure effective delivery while maintaining high standards for design quality.
Assisted in brainstorming and iterating on designs that were driven by user research insights and best practices.
Education
Usha Pravin Gandhi College of Arts, Science & Commerce
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Bachelor
Multimedia and Mass-Communication
10kdesigners
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Program
UI/UX Cohort
Courses
Figma
Design Thinking
Skills
UI/UX Design
User Interface, User Experience, Interaction Design, Wireframing, Prototyping.
Design Tools
Figma, Framer, Adobe Photoshop.
Conversion Rate Optimization (CRO)
A/B Testing, Analytics, User Flow Optimization, Data-driven Design.
Design Systems
Component Libraries, Scalable Design, Design Consistency.
Stakeholder Management
Cross-functional Collaboration, Feedback Integration, Project Planning.
User Research
User Interviews, Usability Testing, User Insights.
Product Strategy
Product Development, User Journey Mapping, Feature Prioritization.
Mobile & Web Design
Responsive Design, App Design, Web Applications.
Branding & Visual Design
Brand Identity, Visual Storytelling, App Store Optimization.