About
A seasoned Experience & Business Design Strategist with over 20 years of global experience, Silvana excels at transforming strategic vision into operational excellence and customer-centric solutions. She architects connected ecosystems, leveraging technology to amplify engagement and drive innovation, resulting in robust business frameworks that deliver significant growth outcomes. Silvana's expertise spans diverse industries, consistently turning business potential into market advantage.
Work
Spain
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Summary
Directed enterprise-scale transformations for multinational organizations through strategic design integration, optimizing product governance and enhancing customer loyalty.
Highlights
Unified product governance across 70 global entertainment venues, preserving location-specific innovation and ensuring consistent brand experience.
Transformed transactional interactions into strategic relationship assets by designing and implementing a comprehensive loyalty platform.
Elevated operational intelligence for a retail conglomerate through strategic technology talent allocation, optimizing resource utilization and efficiency.
Spain
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Summary
Implemented experience frameworks across healthcare, hospitality, and consumer sectors, driving tangible results and enhancing user journeys.
Highlights
Merged physical environments with digital journeys for a Middle Eastern wellness initiative, significantly enhancing user engagement and accessibility.
Streamlined clinical workflows for a healthcare organization, improving precision and efficiency in surgical care delivery.
Designed and deployed comprehensive experience frameworks that improved user satisfaction across diverse sectors.
Colombia
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Summary
Connected emerging technologies with governance models between public policy and industry, driving strategic alignment and innovation.
Highlights
Developed and implemented prioritization methodologies, aligning technology initiatives with strategic public policy goals.
Unified stakeholder frameworks, fostering cross-sector collaboration and streamlining communication for complex projects.
Designed comprehensive governance approaches for emerging technologies, ensuring responsible and effective implementation.
Colombia
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Summary
Led a multidisciplinary team of 20+ designers, transforming market complexity into actionable solutions that expanded company reach.
Highlights
Led a multidisciplinary team of 20+ designers, fostering a collaborative environment that delivered innovative solutions.
Transformed complex market challenges into actionable design solutions, directly contributing to the company's expansion into new markets.
Drove strategic design initiatives that enhanced client engagement and project success rates.
Colombia
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Summary
Orchestrated innovative marketing solutions for 32 shopping malls through strategic partnerships and digital integration.
Highlights
Orchestrated innovative marketing solutions across 32 shopping malls, significantly enhancing customer engagement and brand presence.
Drove marketing success through strategic partnerships and seamless digital integration, optimizing campaign reach and effectiveness.
Implemented data-driven marketing strategies that improved promotional effectiveness and customer loyalty.
Colombia
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Summary
Led business intelligence initiatives to drive data-driven decision-making and improve operational efficiency for a manufacturing company.
Highlights
Developed and implemented BI strategies, providing actionable insights that supported strategic business decisions.
Managed data analysis and reporting processes, improving data accessibility and accuracy for key stakeholders.
Collaborated with cross-functional teams to identify business needs and translate them into data requirements, enhancing organizational intelligence.
Education
Skills
Strategic Capabilities
Experience Architecture, Cross-Cultural Navigation, Market Expansion Strategy.
Technology & AI
Digital Acceleration, Emerging Tech Integration, AI Product Development.
Experience Design Capabilities
Business System Engineering, Integrated Experience Creation, Resonant Interface Development.