Shanmuga Simba Kasilingam

Facilitated cross-departmental collaboration, leveraging communication skills and digital project management tools to reduce campaign launch misalignments by 30% across 6 simultaneous projects.

Coordinated marketing campaign timelines with cross-functional teams, ensuring timely delivery and improving overall team efficiency by 12%.

Conducted regular audits of social media analytics data, identifying and rectifying discrepancies to ensure accurate reporting and enhance campaign performance.

Partnered with a team of 12+ cross-functional members (producers, designers, artists) to execute unified messaging strategies for 6 concurrent high-impact campaigns.

Contributed to the development of a digital asset management system, centralizing marketing collateral and streamlining sales team access to approved materials.

Managed email marketing campaigns within HubSpot, segmenting audiences based on SEO-derived insights to significantly improve engagement and drive conversions.

Collaborated with sales to develop targeted HubSpot email campaigns, informed by SEO keyword research, enhancing message resonance with specific customer segments and improving lead quality.

Designed and implemented a PowerApps application with an intuitive UI/UX to streamline technical SEO audits, accelerating issue identification for the SEO team.

Transformed diverse document formats (Word, PDF) into SEO-optimized HTML, ensuring content accessibility and proper indexation to sustain crawlability levels.

Utilized Adobe InDesign to develop compelling visual assets for SEO initiatives, enhancing user engagement and driving higher CTR on website banners.

Managed content updates and publishing on the Shopify CMS platform, ensuring adherence to SEO guidelines and improving content organization across the website.