Personal Portfolio
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Summary
Developed and managed a personal portfolio website, applying advanced SEO techniques and analytics to enhance online visibility and engagement.
About
Results-driven marketing professional with comprehensive experience in digital marketing, content creation, and SEO optimization. Proven ability to leverage data-driven strategies and cross-functional collaboration to enhance campaign performance and drive engagement across diverse industries. Eager to apply expertise as a Marketing Coordinator, contributing to the growth initiatives and digital presence of Black & McDonald.
Work
Futura Holding Group
|Marketing Intern
Toronto, Ontario, Canada
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Summary
Managed marketing campaign execution and cross-functional coordination, significantly improving team efficiency and reducing campaign misalignments.
Highlights
Facilitated cross-departmental collaboration, leveraging communication skills and digital project management tools to reduce campaign launch misalignments by 30% across 6 simultaneous projects.
Coordinated marketing campaign timelines with cross-functional teams, ensuring timely delivery and improving overall team efficiency by 12%.
Conducted regular audits of social media analytics data, identifying and rectifying discrepancies to ensure accurate reporting and enhance campaign performance.
Partnered with a team of 12+ cross-functional members (producers, designers, artists) to execute unified messaging strategies for 6 concurrent high-impact campaigns.
Contributed to the development of a digital asset management system, centralizing marketing collateral and streamlining sales team access to approved materials.
Chenaildid
|SEO Intern
Toronto, Ontario, Canada
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Summary
Executed comprehensive SEO strategies, developed targeted email campaigns, and streamlined technical SEO processes to enhance digital visibility and lead quality.
Highlights
Managed email marketing campaigns within HubSpot, segmenting audiences based on SEO-derived insights to significantly improve engagement and drive conversions.
Collaborated with sales to develop targeted HubSpot email campaigns, informed by SEO keyword research, enhancing message resonance with specific customer segments and improving lead quality.
Designed and implemented a PowerApps application with an intuitive UI/UX to streamline technical SEO audits, accelerating issue identification for the SEO team.
Transformed diverse document formats (Word, PDF) into SEO-optimized HTML, ensuring content accessibility and proper indexation to sustain crawlability levels.
Utilized Adobe InDesign to develop compelling visual assets for SEO initiatives, enhancing user engagement and driving higher CTR on website banners.
Managed content updates and publishing on the Shopify CMS platform, ensuring adherence to SEO guidelines and improving content organization across the website.
Education
Humber College
Lakeshore, Ontario, Canada
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P.G. Diploma
Global Business Management - Marketing
Thiagarajar College of Engineering
Madurai, Tamil Nadu, India
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Bachelor of Engineering
Civil Engineering
Languages
English
Certificates
Marketing Data
Issued By
Marketing Analytics Foundation
Issued By
International Institute of Business Analysis (IIBA)
Digital Marketing
Issued By
HubSpot Academy
SEO Principles
Issued By
SEMrush
Google Ads Search
Issued By
Skills
Digital Marketing
SEO Optimization, Content Creation, Social Media Management, Data-Driven Marketing, Email Marketing, Campaign Management, Multiplatform Content Strategy, Inbound Marketing.
Marketing Analytics
Social Media Analytics, Trend Analysis, Google Analytics, SEO Performance Reporting, Data Analysis, Insights Generation, KPI Tracking.
SEO Tools & Platforms
SEMrush, Ahrefs, Google Search Console, Keyword Research, Backlink Analysis, On-Page SEO, Technical SEO Audits, Shopify CMS.
Project Management
Project Planning, Timeline Management, Cross-functional Collaboration, Digital Project Management Tools, Task Assignment, Milestone Definition.
Content & Design Tools
Adobe Creative Suite, Adobe InDesign, Graphic Design, PowerApps (UI/UX), HTML, Microsoft Word, PDF.
Business & Productivity Tools
HubSpot, Excel, Power BI, Microsoft PowerApps.
Core Competencies
Problem-Solving, Communication Skills, Stakeholder Engagement, Brand Consistency, Lead Generation, Conversion Optimization, Strategic Planning.