Similoluwa Adeleke
Landing Page & Graphic Designer
Lagos, NG.About
Creative and results-driven Landing Page & Graphic Designer with over 3 years of experience specializing in conversion-focused digital assets and impactful brand visuals. Successfully designed and launched custom landing pages across diverse sectors, demonstrably increasing client conversion rates and lead generation. Proven ability to translate varied client visions into compelling graphic designs that elevate brand presence and drive engagement.
Work
Upwork (Freelance Projects)
|Digital Marketing & Creative Design Specialist
Remote, N/A, Global
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Summary
Provided comprehensive digital marketing and creative design support to startups and SMEs, focusing on branding, visual content, and performance-driven landing page optimization via the Upwork platform.
Highlights
Supported startups and SMEs by developing cohesive branding, compelling visual content, and optimizing landing pages to enhance online presence and user experience.
Developed and executed successful promotional campaigns, crafting attention-grabbing designs for events, digital advertisements, and online promotions that drove increased audience engagement.
Applied strategic digital marketing principles to ensure all creative outputs were precisely aligned with client business objectives, maximizing campaign effectiveness and ROI.
Managed multiple creative design projects concurrently, delivering high-quality visual assets that reinforced brand messaging and supported overall marketing strategies.
Fiverr (Freelance)
|Landing Page & Graphic Designer
Remote, N/A, Global
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Summary
Led end-to-end design and development of conversion-focused landing pages and diverse graphic assets for a global client base across multiple industries on the Fiverr platform.
Highlights
Designed and launched custom, conversion-focused landing pages for businesses across e-commerce, coaching, health, and service industries, measurably increasing client conversion rates and lead generation.
Created over 200 professional graphic designs, including high-impact flyers, social media creatives, brochures, and marketing materials, significantly enhancing brand visibility and audience engagement.
Collaborated directly with small businesses and entrepreneurs to develop and implement consistent brand identities, translating their visions into cohesive and impactful visual assets.
Integrated email marketing tools and lead capture forms into landing pages, streamlining lead generation processes and improving data collection efficiency for clients.
Education
Udemy
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Diploma
Graphic Design
Courses
Acquired in-depth knowledge of core graphic design principles, including advanced typography, color theory, and visual hierarchy, applied to diverse design projects.
Mastered Canva's advanced tools for professional design creation, producing high-quality flyers, social media graphics, presentations, and marketing collateral.
Developed and applied skills in creating comprehensive brand kits, business visuals, and high-converting marketing creatives, demonstrating practical design application.
Cultivated expertise in visual storytelling and client-centric design, translating complex ideas into compelling visuals tailored to specific project requirements.
Languages
English
French
Skills
Graphic Design
Illustration, Logo Design, Typography, Layout Design, Color Theory, Brand Identity, Visual Storytelling, Marketing Collateral, Print Design, Digital Design.
Web Design & Development
Landing Page Design, UI/UX Principles, Web Layout, Conversion Optimization.
Digital Marketing
Lead Generation, Email Marketing Integration, Digital Marketing Strategy, Promotional Campaigns, Content Creation.
Software & Tools
Canva (Advanced).
Project Management & Client Relations
Client Collaboration, Freelance Management, Project Coordination, Stakeholder Management.