About
Highly accomplished Account Manager with 4+ years of expertise in digital advertising, performance marketing, and marketplace strategy, driving significant ROI and vendor success for SMB clients. Proven ability to cultivate trusted relationships, negotiate complex campaigns, and implement data-driven solutions that yielded 18% GMV growth (₹0.85cr) and 25% advertiser activation. Adept at cross-functional collaboration and P&L ownership, consistently delivering measurable outcomes and enhancing customer experience.
Work
Meesho Pvt Ltd
|Category Account Manager - Heavyweight
Bengaluru, Karnataka, India
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Summary
Led a portfolio of 200+ SMB advertisers, driving significant business growth and measurable outcomes through advanced data-driven advertising strategies.
Highlights
Achieved 18% Gross Merchandise Value (GMV) growth, equivalent to ₹0.85 crore, by strategically optimizing ad spend and aligning campaigns with evolving customer demands.
Increased advertiser activation by 25% through consultative onboarding on Google Ads and Amazon Marketplace, collaborating cross-functionally with product, analytics, marketing, and operations teams to scale regional outcomes.
Maximized ROI by expertly negotiating campaign budgets and media strategies across Google Ads and Amazon Marketplace.
Streamlined operational processes through the implementation of KPI dashboards and weekly business reviews, significantly reducing returns and enhancing advertiser success.
Flipkart
|Category Account Manager-BayCare
Bhopal, Madhya Pradesh, India
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Summary
Managed a diverse portfolio of SMB advertisers, optimizing pricing and campaigns to significantly increase purchase rates and drive revenue growth in the Baby Care Category.
Highlights
Drove substantial business growth by optimizing digital advertising campaigns, pricing strategies, and merchandising efforts, leading to increased purchase rates and basket sizes for SMB advertisers.
Accelerated sales and improved catalogue accuracy for SMB sellers within the Baby Care Category Management, enhancing overall operational efficiency.
Cultivated robust client relationships, providing strategic guidance to sellers through complex operational challenges and fostering sustainable business growth.
Forged strategic partnerships with marketing and logistics teams, delivering innovative solutions that enhanced the overall seller and customer experience.
Gravity Global
|Sr. Sales Executive
Bhopal, Madhya Pradesh, India
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Summary
Drove business development and market penetration as a Sr. Sales Executive, consistently achieving sales targets and fostering strong client relationships.
Highlights
Identified, onboarded, and significantly grew a diverse portfolio of distributor, wholesaler, and institutional accounts, expanding market reach and revenue streams.
Consistently exceeded monthly and quarterly sales KPIs by optimizing product placement and ensuring robust stock availability across all channels.
Cultivated trust-based, long-term partnerships through regular field visits, consultative engagement, and proactive account management, enhancing client satisfaction and retention.
Collaborated effectively with supply chain, marketing, and finance teams, leveraging data-driven insights to ensure seamless execution of sales strategies and operational efficiency.
Education
Barkatullah University
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Master's
Business Administration
Barkatullah University
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Bachelor's
Business & Administration
Languages
English
Hindi
Skills
Soft Skills
Negotiation, Conflict Resolution, Cross-functional Stakeholder Engagement, Consultative Sales, Relationship Building, Change Management, Innovation, Root Cause Analysis, Process Simplification.
Core Skills
Customer Relationship Management (CRM), Performance Marketing, Digital Advertising, Online Media Strategy, Data Analysis, KPI Management, Marketplace Strategy.
Technical Skills
Advanced Excel, Pivot Tables, VLOOKUP, Google Ads, Meta Ads, CRM Tools, Artificial Intelligence (AI), Machine Learning.