About
Multidisciplinary Product and UI/UX Designer with over 4 years of experience crafting intuitive, minimal, and user-centric interfaces. Proven ability to drive product innovation from concept to launch, collaborating effectively with cross-functional teams and managing design projects. Successfully leveraged design expertise to secure $150,000 in pre-seed funding for a freelance venture and increase creator earnings, demonstrating a strong impact on business growth and user engagement.
Work
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Summary
Led diverse cross-media design projects for startups and businesses, specializing in branding, illustration, and UI/UX solutions, while managing a small design team.
Highlights
Orchestrated end-to-end UI/UX design, branding, and illustration projects for diverse startups and businesses, collaborating closely with developer teams to ensure seamless implementation and product delivery.
Recruited and led a team of 5 design professionals, overseeing project execution and fostering a collaborative environment to achieve project milestones.
Designed and launched the Virtual Gifts (USD) and Wallet features for Knackit, directly contributing to a successful pre-seed funding round of $150,000 in 2020.
Enabled creators on the Knackit platform to earn between Rs 1.6-7 Lakh within a span of 3 months through new monetization features.
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Summary
Designed comprehensive consumer and developer products for Visa workflows, enhancing key features across travel management systems like DMC, CR, DP, and travel supplier management.
Highlights
Developed intuitive UI/UX for both consumer and developer products, streamlining Visa workflows and improving user experience across multiple platforms.
Spearheaded the design of critical new features, including a Destination Management Companies (DMC) system, Car Rental (CR), Domestic Packages (DP), and a travel supplier management system, significantly expanding product capabilities.
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Summary
Initiated and built the company's design system, including a UI library and app audit, with the strategic aim of increasing Daily Active Users (DAU).
Highlights
Pioneered the creation of the company's first comprehensive design system and UI library, conducting a full app audit and documenting guidelines to ensure design consistency and scalability.
Implemented targeted UI/UX improvements based on user research, directly contributing to strategic initiatives focused on increasing Daily Active Users (DAU).
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Summary
Contributed to strategic design planning and developed user-centric interfaces through user flows, wireframes, and mockups based on stakeholder input and end-user feedback.
Highlights
Actively participated in brainstorming and strategy sessions with stakeholders, defining optimal design approaches to align with project goals and business objectives.
Developed detailed user flows, wireframes, and high-fidelity mockups, integrating proven design methodologies with stakeholder requirements and iterative end-user feedback to refine product interfaces.
Skills
Web Technologies
HTML, CSS, JavaScript, Flutter.
Design
UI/UX Design, Wireframing, Interaction Design, Graphic Design, Design System Design, Motion Design.
User Research & Strategy
User Research, A/B Testing, User Journey Mapping, Usability Testing, Prototyping.
Tools & Software
Figma, Webflow, After Effects, Photoshop, Illustrator, Sketch, InVision, Framer, Notion, Principle, Android Studio, XCode.
Interests
Hobbies
Photography, Road Trips, Gardening.
Personal Interests
Finance.