About
Results-driven UX/UI Designer with over 3 years of experience in delivering impactful digital solutions across fintech, transportation, and public sector domains. Proven ability to transform complex problems into elegant, scalable interfaces that significantly improve user satisfaction and key business performance indicators. Expert in leading design systems, fostering cross-functional collaboration, and executing comprehensive user-centered design processes from initial discovery to successful delivery.
Work
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Summary
Leading design initiatives for a prominent digital wallet, evolving it into a comprehensive super app.
Highlights
Led design initiatives for a digital wallet transforming into a full-featured super app, impacting over 1 million users.
Directed UI/UX tasks across multiple product verticals, ensuring cohesive and user-centric experiences.
Drove alignment across cross-functional teams to deliver scalable, user-centric solutions.
Maintained and evolved a robust design system, ensuring consistent user experiences across platforms.
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Summary
Managed and launched visual identities for multiple beverage brands, ensuring cohesive market presence.
Highlights
Successfully launched and managed visual identities for 5 distinct beverage brands.
Designed comprehensive branding assets, including packaging, digital marketing materials, and in-store displays.
Ensured cohesive brand presence across all online and offline touchpoints, enhancing market recognition.
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Summary
Spearheaded UI/UX design for significant national projects, focusing on scalability and regulatory compliance.
Highlights
Spearheaded UI/UX design for key national projects, including Startup Choikhona, Credit Bureau applications, and a driver certification portal for the Ministry of Transport.
Designed and implemented scalable, accessible interfaces, ensuring full compliance with government regulations.
Contributed significantly to product design strategy and the development of reusable component libraries, streamlining design processes.
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Summary
Led comprehensive design efforts, from corporate identity to digital product features and marketing materials.
Highlights
Led the design of a new corporate identity and logo, specifically enhancing digital wallet branding and recognition.
Executed comprehensive competitor analysis, identifying and proposing key product differentiators such as integrated support chat, currency conversion, and intuitive navigation.
Created detailed user scenarios and workflows, guiding high-quality implementation from concept to delivery.
Developed intuitive interfaces for payment terminals and ATMs, enhancing user interaction and efficiency.
Produced compelling advertising materials for both print and digital marketing campaigns.
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Summary
Played a pivotal role in developing a cohesive visual design system and leading design for a widely adopted digital wallet.
Highlights
Spearheaded the creation and implementation of a cohesive visual design system, unifying the bank's digital and offline platforms.
Developed impactful promotional materials for diverse online and offline marketing channels.
Served as lead designer for DC Next, a prominent digital wallet application achieving over 1 million downloads on Google Play.
Enhanced product usability and visual coherence through iterative app updates, significantly boosting user experience.
Languages
English
Conversational
Russian
Fluent
Tajik
Native
Skills
Prototyping & Handoff
Figma, Zeplin.
User Research
Surveys, Interviews, Personas, Competitive Analysis, Usability Testing.
Design Methods
Design Thinking, Wireframing, User Flows, Information Architecture, Design Systems.
Development Collaboration
Agile/Scrum, Developer Handoff, A/B Testing.
Productivity & AI Tools
Miro, Notion, Trello, Midjourney, ChatGPT.
Accessibility Standards
WCAG, Mobile-first Design, Responsive Design.
Design Tools
Figma, Photoshop, Illustrator, After Effects.