About
Highly accomplished Strategic Product Marketing and Brand Leader with over 15 years of experience driving go-to-market strategy, product positioning, and growth for globally recognized financial and technology brands. Proven expertise in launching and scaling credit, payments, and digital financial products across B2B and consumer markets. Adept at leading global teams, partnering with product and design, and aligning stakeholders to deliver differentiated, insight-driven product ecosystems that drive measurable business impact and market expansion.
Work
VISA
|Director, Brand Strategy & Innovation - Global Brand Management
San Francisco, CA, US
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Summary
Led a diverse team and agency partners to define and advance the Visa brand globally, driving cohesion and commercialization of brand experiences across digital and emerging payments.
AMERICAN EXPRESS
|Senior Marketing Manager, Global Partnership Marketing - Global Commercial Payments
New York, NY, US
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Summary
Managed go-to-market strategy for commercial payment products and partnerships across global markets, driving customer acquisition, spend growth, and loyalty.
AMERICAN EXPRESS OPEN
|Marketing Manager, Digital & Retail Co-Brand Partnerships - Costco
New York, NY, US
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Summary
Owned GTM strategy and SMB acquisition for co-branded card programs through Costco, driving new cardmember growth via in-store and digital campaigns.
AMERICAN EXPRESS OPEN
|Senior Marketing Analyst, Retail Bank and Distribution Partnerships
New York, NY, US
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Summary
Managed GTM and implementation strategy for retail banking partnerships, focused on acquiring SMB cardmembers and delivering compliant, conversion-driven co-branded campaigns.
Volunteer
Hidden Genius Project
|Volunteer
Visa Black Employee Network
|Volunteer
iMentor
|Volunteer
Education
THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
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Master of Business Administration Candidate
Business Administration
MOREHOUSE COLLEGE
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Bachelor of Science
Physics
Awards
Creator Economy Summit
Awarded By
Spotify and Brand Innovators
Recognition for contributions or participation in the Creator Economy Summit.
Business Strategy & Problem Solving
Awarded By
McKinsey Academy Management Accelerator
Certification in advanced business strategy and problem-solving methodologies.
President's Club Award
Awarded By
American Express
Prestigious award recognizing top performance and contributions at American Express.
Skills
Marketing Strategy
Product Marketing Strategy & Positioning, Go-to-Market (GTM) Strategy & Launch Execution, Brand Narrative & Messaging Development, Campaign Management.
Product Management
Product Ecosystems, Product Roadmaps, Product Positioning, UX Design Influence.
Business Development & Growth
Growth & Acquisition Strategy, B2B Credit & Payments Expertise, Customer Acquisition, Spend Growth, Loyalty Redemption.
Leadership & Collaboration
Cross-Functional Leadership & Alignment, Strategic Influence & Stakeholder Management, Team Leadership, Partnership Development.
Data & Insights
Customer Segmentation & Insight, Market Insights & Consumer Behavior Data, Segmentation Analysis, A/B Testing & Multivariate Testing.
Financial Technology
Digital Payments, Emerging Technologies (IoT, Wearables, Biometrics, Tokenization), Credit Products, Apple Pay, Membership Rewards.
Customer Experience
CX Differentiation, Customer Experience Standards, User Engagement.