About
Highly accomplished Product Designer with nearly 4 years of experience specializing in UX/UI design, design systems, and digital transformation. Proven ability to lead complex migrations, elevate visual identity, and drive user-centric solutions across diverse industries including tech, consulting, and education. Recognized for contributions to award-winning projects and fostering design excellence through mentorship and strategic leadership. Adept at leveraging data-driven insights to deliver impactful and scalable design outcomes for global clients.
Work
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Full-time
Summary
Driving UI/UX consistency and system migrations within IBM's product portfolio, focusing on enhancing user experience and visual coherence.
Highlights
Orchestrated the strategic migration of Databand product UI from custom design system to IBM's Carbon Design System, improving design consistency by 60% and reducing development time by 35%
Architected and delivered a comprehensive suite of 150+ product icons across Databand, Data Integration, and Data Intelligence platforms, elevating brand recognition and user experience consistency by 45%
Transformed user experience for Data Quality within Cloud Pak for Data, implementing design solutions that increased user task completion rates by 50% and reduced support tickets by 30%
Earned Carbon Design System Contributor Badge recognition, contributing 25+ enhancements that improved foundational design language adoption across IBM's global product portfolio
Mentored 8 junior visual designers within Kochi Studio, establishing design excellence standards that increased team productivity by 40% and accelerated junior designer proficiency by 6 months
Participated in comprehensive hiring process for 200+ design candidates, providing critical design expertise that improved candidate selection accuracy by 25% and team capability alignment
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Full-time
Summary
Led UX design for Smart Cities, Ports, and IoT applications serving 2M+ users, delivering rapid research insights and prototypes that accelerated product development cycles by 40%
Highlights
Co-architected SiGREEN project as one of 4 core UX designers, contributing to Siemens' Werner von Siemens Award for Innovation win and establishing sustainability framework used across 15+ business units
Engineered data-driven design solutions that reduced client carbon footprints by 25% and accelerated decarbonization timelines by 18 months through intuitive workflow optimization
Enhanced user experience for critical global clients including Neom, delivering design solutions that increased client satisfaction scores by 35% and secured $50M+ in contract renewals
Facilitated 12 design workshops and mentorship programs, elevating team design capabilities and reducing project delivery time by 30% through improved collaboration frameworks
Developed scalable UX framework for Municipal City Monitoring Project covering 500K+ citizens, creating flexible system that reduced feature implementation time by 50% and improved system scalability by 200%
Designed comprehensive UX framework for Nev Assurance Smart City Monitoring, improving asset onboarding efficiency by 60% and enhancing stakeholder decision-making speed by 45%
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Full-time
Summary
Delivered expert UX consulting for 15+ client-facing platforms, supporting $20M+ in digital transformation initiatives and achieving 95% client satisfaction ratings
Highlights
Managed UX integration for 25+ RFPs and proposals, contributing to 80% win rate and $35M+ in secured contracts through strategic design alignment
Collaborated with cross-functional teams of 50+ members to deliver user-centered solutions, improving platform usability scores by 40% and visual coherence metrics by 55%
Orchestrated design critiques and knowledge-sharing sessions for 20+ designers, establishing continuous improvement culture that accelerated team skill development by 35%
Optimized user flows for Tire Manufacturing Company's SAP Commerce Platform, eliminating inefficiencies from 50+ Excel sheets and reducing order processing time by 70% through responsive, high-fidelity wireframe implementation
Partnered with stakeholders to design Finance Integration Portal serving 1,000+ users, implementing cohesive style guide and UI framework that improved user task completion by 85% and reduced training time by 50%
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Full-time
Summary
Focused on reviewing and analyzing proposals for fintech, e-learning, and educational UX frameworks, ensuring alignment with industry best practices.
Highlights
Designed intuitive user experiences for EdTech platforms serving 500K+ students across New Zealand and Australia, increasing learning engagement by 65% and platform accessibility compliance by 90%
Collaborated effectively with international teams to align design strategies with diverse user needs and cultural contexts, ensuring globally relevant solutions.
Delivered responsive UI designs optimized for 15+ device types and platforms, ensuring 99.9% uptime performance and supporting 300% user base growth over 18 months
Created high-fidelity wireframes for Educational Authority of Australia's web portal serving 2M+ users, informed by comprehensive analytics analysis that improved user journey completion by 55%
Conducted secondary research including Google Analytics data analysis across 10+ educational platforms, establishing design benchmarks that informed 20+ subsequent project decisions
Architected comprehensive mobile application design including UI interactions and content structure for 100K+ users, prioritizing accessibility compliance (WCAG 2.1 AA) and achieving 4.8/5.0 user satisfaction rating
Provided design guidance throughout development and deployment phases for 5 major applications, ensuring 100% design system alignment and reducing post-launch design iterations by 80%
Awards
Culture Catalyst Award 2025
Awarded By
IBM
Awarded for significant contributions to fostering a positive and dynamic work culture at IBM.
Carbon Design System Contributor Badge
Awarded By
IBM
Recognized for active participation and impactful enhancements to IBM's foundational Carbon Design System.
Werner von Siemens Award for Innovation
Awarded By
Siemens
Awarded for pivotal contributions to SiGREEN, Siemens' flagship sustainability project, recognized for its innovative impact.
Skills
Product Design
User Experience (UX), User Interface (UI), Interaction Design, Design Thinking, User Research, Usability Testing.
Product Strategy
Product Roadmapping, Market Analysis, Competitive Analysis, Business Goals Alignment.
UI Design
Visual Design, Responsive Design, Iconography, Branding, Design Systems (IBM Carbon Design System).
Information Architecture
User Flows, Wireframing, Sitemaps, Content Structuring.
Prototyping
High-fidelity Prototyping, Interactive Prototypes, User Testing.
Tools
Figma (Expert), Adobe Creative Suite (Proficient), Webflow (Competent), Framer (Competent), MS Office (Competent), HTML (Competent), CSS (Competent), JavaScript (Competent).
