SUPRATIK KUNDU

Product & Growth Leader
Bengaluru, IN.

About

Highly accomplished Product and Growth Leader with over 5 years of experience driving intelligent product growth across B2B and consumer ecosystems. Proven ability to lead cross-functional teams, leveraging data-informed and AI-assisted insights to simplify decision-making, personalize user experiences, and translate complex data into clear, actionable product strategies that deliver significant revenue and user growth.

Work

PlayGPL
|

Growth Manager Specialist

Bengaluru, Karnataka, India

Summary

Led growth initiatives for PlayGPL, driving significant revenue and brand visibility through data-informed product analytics and user insights.

Highlights

Achieved 10x revenue growth and 4x brand visibility uplift within one year by designing and executing growth experiments across acquisition, activation, and retention funnels.

Spearheaded monetization and user growth charters, owning end-to-end strategy-to-execution for 0→1 initiatives and data-informed product innovation.

Redesigned the customer payment funnel using data-driven lifecycle interventions and behavioral segmentation, boosting 2nd deposit rate from 1.38% to 9.4%, reducing payback cycle by 50%, and increasing retention by 75%.

Directed multi-channel acquisition and retention campaigns across Google Ads, Meta Ads, and WhatsApp, managing $25k+ monthly budgets leveraging strategic experimentation and audience segmentation.

Hoggy
|

Product Manager

Bengaluru, Karnataka, India

Summary

Managed product development and growth strategy for Hoggy, focusing on user engagement, retention, and market positioning.

Highlights

Increased Monthly Active Users (MAUs) by 25% across 1.2M+ users, directly informing product roadmap decisions, feature prioritization, and market positioning.

Boosted user retention by 30% through cross-functional alignment of technology, marketing, and design teams, launching lifecycle automation, push personalization, and A/B tested in-app experiences.

Owned end-to-end product growth strategy across acquisition, activation, and retention funnels, aligning cross-functional OKRs, experimentation roadmaps, and data-led product innovation.

Extraclass
|

Product & Strategy

Gurgaon, Haryana, India

Summary

Drove product and strategy initiatives at Extraclass, focusing on lead generation, organic growth, and user experience improvements.

Highlights

Achieved 125% uplift in lead generation by developing and executing targeted paid advertising campaigns across key digital channels.

Improved organic website traffic by 300% in three months through effective, scalable SEO strategies and content-led growth loops.

Piloted a beta program with 100+ users, collecting feedback and presenting synthesized reports to the Founder's Office, informing UX roadmap improvements and reducing churn by 10%.

Selfstudy
|

B2B SAAS Product Delivery

Gurgaon, Haryana, India

Summary

Spearheaded B2B SaaS product delivery for Selfstudy, managing the complete product lifecycle for web and Android applications.

Highlights

Spearheaded the complete product lifecycle (PLC) for both Web and Android applications, defining product narratives and rapidly iterating Minimum Viable Products (MVPs).

Accelerated payment cycles by 50% through the introduction of Agile implementation frameworks across cross-functional stakeholders, serving as the Single Point of Contact (SPOC).

Education

Indian Institute of Technology (ISM) Dhanbad
Dhanbad, Jharkhand, India

M.Tech & B.Tech

Mining Engineering

Courses

Served as Content Director for K12 JEE Aspirants, managing content strategy and outreach.

Certificates

Product Management Certification

Issued By

Pragmatic Leaders

Digital Product Management: Modern Fundamentals

Issued By

Coursera

SQL for Data Science

Issued By

Coursera

Building a Business Presence With Facebook Marketing

Issued By

Coursera

Retail Market Strategy

Issued By

Coursera

Artificial Intelligence in Marketing

Issued By

Coursera

Learning Excel: Data Analysis

Issued By

LinkedIn Learning

Artificial Intelligence for Project Managers

Issued By

LinkedIn Learning

Elearning Essentials: Storyboarding

Issued By

LinkedIn Learning

Persuasive UX: Creating Credibility

Issued By

LinkedIn Learning

Persuasive UX: The Power of Self-Image

Issued By

LinkedIn Learning

Adobe XD for Designers

Issued By

LinkedIn Learning

Skills

Product Strategy & Roadmapping

Product Strategy, Roadmapping, Product Vision, Market Positioning.

Agile & Scrum Execution

Agile Methodologies, Scrum, Sprint Planning, Feature Delivery.

User Research & Journey Mapping

User Research, Customer Feedback, User Journey Mapping, Behavioral Segmentation.

A/B Testing & Funnel Optimization

A/B Testing, Conversion Rate Optimization, Funnel Optimization, Experimentation.

Product Analytics

Mixpanel, Amplitude, Firebase, Data Analysis, Product Insights.

Cross-Functional Collaboration

Team Leadership, Stakeholder Management, Cross-functional Teams, OKRs Alignment.

AI-Driven Product Development

AI-assisted Products, Machine Learning, AI-powered Insights, Intelligent Growth.

MVP Iteration & Rapid Experimentation

Minimum Viable Product (MVP), Rapid Prototyping, Iterative Development, Experimentation Roadmaps.

Predictive Analytics & Data Insights

Predictive Analytics, Data Interpretation, Business Intelligence, Data-informed Decision Making.

Machine-Learning-Based Personalization

Personalization Engines, User Experience (UX), Machine Learning Applications, Targeted Content.

SQL & Data Interpretation

SQL, Data Querying, Data Analysis, Database Management.

Monetization Strategy

Monetization, Revenue Growth, Pricing Strategy, Business Models.

Digital Marketing & SEO

Google Ads, Meta Ads, WhatsApp Marketing, SEO Strategies, Content-led Growth.

Product Lifecycle Management

Product Lifecycle, Product Narratives, Feature Prioritization, Product Launch.

SUPRATIK KUNDU