About
Highly accomplished Product Head at Superr.app, the World's best Digital Parenting Assistant with over 10 years of experience specialized in shipping 50+ cross-platform features and 7+ products. Expertly translated customer insights into data-driven features, significantly boosting activation by 40%, reducing support load by 25%, and increasing onboarding completion by 30%. Proven ability to drive end-to-end product lifecycle, from strategic vision to hands-on execution, leveraging advanced CX platforms and AI-driven workflows to deliver high-impact, user-centric solutions. Previously founded inviteforyou.com and currently building Reelsfax.com
Work
Superr.app, CoinedOne
|Head of Product
Kochi, Kerala, India
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Summary
Led product vision and end-to-end development for a leading digital parenting assistant app, driving strategic initiatives from conception to launch and optimizing user experience across multiple platforms.
Highlights
Owned product vision and led development of 50+ features, managing backlog and bi-weekly releases with a cross-functional team of 18+ (12 engineers, 2 designers, 2 PMs, 4 QA, 2 CS members).
Defined and executed B2B adoption strategy for schools and B2G pitches, securing government engagement in India and UAE.
Improved net activation by 40%+ through systematic onboarding redesigns and customer journey optimization.
Increased completion rates by 30%+ via proactive engagement flows and contextual help implementation.
Led customer research programs, conducting 100+ user interviews to identify high-value problems and feature opportunities.
Drove org-wide adoption of AI, deploying domain-specific AI workflows for Product (PRDs, research), Design (ideation), Engineering (Copilot, RAG apps), and Marketing (ad creatives, content generation).
Built custom tools including RAG apps (Pinecone), internal Chrome extensions, and knowledge-trained GPTs to institutionalize team learning and establish AI playbooks for faster iteration.
Managed stakeholder communication with leadership, sales, and customer success teams, providing roadmap clarity and product knowledge.
Digital Safety for Schools by Superr, CoinedOne
|Senior Product Manager
Kochi, Kerala, India
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Summary
Directed the design strategy and user experience development for a digital safety platform, launching the initial website and engaging educational institutions.
Highlights
Led comprehensive design strategy and user experience development for the website, building and launching the initial version using Webflow.
Co-designed and implemented a webinar curriculum aligned with Global standards, integrating localized case studies and real-world problem scenarios.
Successfully launched the platform and presented Superr to 200+ educational institutions, engaging principals, teachers, and parents through strategic webinar outreach programs.
Directed creation of branded educational resources and marketing materials for school distribution and stakeholder engagement.
FutureReady by Superr, CoinedOne
|Senior Product Manager
Kochi, Kerala, India
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Summary
Spearheaded the initial design and front-end development of the FutureReady platform, establishing core content structures and vision.
Highlights
Created the first version of the design, setting the vision and handing it off to the design team.
Developed the initial website front-end in React/Next and handed it off to developers.
Established the comprehensive structure for paths, activities, skills, assessments, and courses within Strapi CMS.
Collaborated with developers to implement payments using Stripe and a social sharing feature, executing and launching the first product version to users within three weeks.
Superr.app, CoinedOne
|Product Manager
Kochi, Kerala, India
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Summary
Managed end-to-end product development for a digital parenting app, from market research and design to analytics implementation and customer experience optimization.
Highlights
Led market study, competitor analysis, and defined requirements for the app, setting the design foundation with over 50 screens.
Coordinated cross-platform development (Android, iOS, Windows, Web) ensuring feature parity and technical feasibility for core parental control features, social chat tracking, and location monitoring.
Implemented a comprehensive analytics stack (Mixpanel, GA, UXCam, Retool) with custom event tracking and attribution.
Spearheaded CX integration strategy with Intercom, reducing support query volume by 25% through bot-based proactive assistance and page-based help.
Optimized searchability and visual content for help articles, improving user self-service and reducing support load.
Built automated customer communication flows for engagement, retention, and feature adoption.
Set up and operationalized CRM systems (Zoho), payment platforms (Stripe), and communication tools (Amazon SES).
Built driver-level network monitoring solutions, solving complex packet filtering challenges for real-time data accuracy.
TestAccess (B2B SaaS), HelpAccess & Parentry.app, CoinedOne
|Product Specialist
Kochi, Kerala, India
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Summary
Designed and developed accessibility solutions and product roadmaps for B2B SaaS platforms, driving feature iteration, user onboarding, and customer support.
Highlights
Designed and developed the front-end of HelpAccess browser extension used by People with disabilities across Edge, Firefox, Opera, and Safari.
Initiated development of A11yWorks and TestAccess platform suite for comprehensive accessibility audit and compliance tools for enterprise customers.
Led competitive analysis and market research for B2B compliance tools, identifying key differentiation opportunities and managing product roadmap balancing compliance, user experience, and technical feasibility.
Implemented Crisp integration with Dialogflow bots for automated customer support and lead qualification.
Conducted extensive user research with the accessibility community (PWDs) to iterate product features and onboarding flows.
Built customer feedback loops using analytics and direct interviews to drive product iteration and feature prioritization.
Hired 3 remote Flutter interns and built the first version of Parentry, an app providing resources for parents, integrating Crisp bot with custom workflows for parenting queries.
Created comprehensive help documentation and user guides, significantly improving customer onboarding and product adoption.
Kochi, Kerala, India
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Summary
Founded and scaled a digital wedding invitation platform, securing investment and leading product consulting for multiple clients.
Highlights
Built and scaled the digital wedding invitation platform 'invyt' for weddings.
Raised investment and changed business model, rebranding to inviteforyou.com, and hired marketers and development interns.
Improved guest engagement by 2x and response speed by 10x for over 25,000 users.
Led product consulting for 5+ clients, converting business requirements into production-ready products.
Implemented HubSpot CRM and Tawk.to support integrations for customer management and communications.
Education
NSS College of Engineering
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B.Tech
Computer Science & Technology
Grade: 7.5 GPA
Palghat Lions School
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Schooling
N/A
Grade: 94.3%
Awards
Full Scholarship for 4 Years
Awarded By
NSS College of Engineering
Awarded a full scholarship for four years of B.Tech Computer Science & Technology based on exceptional scores in Class 12.
Languages
English
Native
Hindi
Fluent
Malayalam
Native
Tamil
Fluent
Skills
SaaS Product Management
Product Strategy, Feature Prioritization, Roadmap Execution, KPI Ownership (Activation, Retention, Monetization), PLG / Growth Loops & Experimentation, Hiring.
Design Leadership
UX / Wireframing / Prototyping, User-Centered Design, Iterative Design Processes, Executing Pixel Perfect Design with Handoff Optimization.
Communications & CX Tools
Intercom Implementation, Customer Support Optimization, CRM Integrations, Automation Workflows, Proactive Engagement.
Technical Collaboration
Technology-Experience Tradeoffs, Multi-Platform Coordination, Performance Optimization, Security & Scalability Requirements.
Go-to-Market
Sales Enablement, Customer Success, Stakeholder Communication, Product Positioning, Subscription Pricing Strategy.
Data-Driven Growth
Mixpanel, Google Analytics, UXCam Analytics, A/B Testing, Hypothesis-Driven Iteration, Customer Research & Interviews, Usage-Based Optimization.
