About
Highly accomplished professional with over two decades of experience in strategic leadership, business development, and digital marketing. Expert in empowering Micro, Small, and Medium Enterprises (UMKM) through advanced digital strategies, AI implementation, and comprehensive training programs. Proven ability to drive growth, enhance operational efficiency, and cultivate entrepreneurial ecosystems.
Work
Rumah Digital Sidakangen
|Digital Instructor
Purbalingga, Central Java, Indonesia
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Summary
Delivers comprehensive digital marketing and AI training programs to empower individuals and Micro, Small, and Medium Enterprises (UMKM).
Highlights
Designed and delivered engaging workshops on digital marketing strategies and AI implementation for dozens of UMKM participants.
Equipped over 100 participants with practical skills in areas such as social media marketing, prompt engineering, and digital branding.
Fostered digital literacy and adoption among local businesses, enhancing their online presence and market competitiveness by an estimated 20%.
Developed tailored curriculum content to address specific needs of UMKM, ensuring relevant and actionable insights for immediate application.
PT. Lancar Bahtera Emas
|Director
Jakarta, DKI Jakarta, Indonesia
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Summary
Provides strategic leadership and operational oversight for a growing enterprise, driving business expansion and market penetration.
Highlights
Directed overall business operations, achieving sustained revenue growth and profitability through strategic planning and market analysis.
Developed and executed comprehensive business plans, expanding market reach and securing new partnerships to enhance competitive advantage.
Managed and mentored a diverse team, fostering a high-performance culture and enhancing operational efficiency by 15%.
Implemented innovative solutions to optimize business processes, resulting in improved service delivery and customer satisfaction.
PT ASTRA INT Tbk - Honda
|Senior Professional / Manager (Inferred)
Jakarta, DKI Jakarta, Indonesia
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Summary
Managed key operational and business development initiatives within a leading automotive conglomerate, contributing to sustained growth and market presence.
Highlights
Spearheaded operational improvements that enhanced efficiency and productivity across multiple departments over a 14-year tenure.
Collaborated with cross-functional teams to drive strategic projects, achieving significant milestones in market penetration and operational excellence.
Contributed to the development and implementation of business strategies, supporting market expansion and revenue objectives.
Mentored junior staff and fostered a collaborative work environment, improving team performance and professional development.
Volunteer
Yayasan Astra, Banyumas & Rumah BUMN Purbalingga
|UMKM Go Digital Speaker
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Summary
Facilitated workshops aimed at digitalizing Micro, Small, and Medium Enterprises, enhancing their online presence and competitiveness.
Highlights
Delivered the 'UMKM Go Digital' workshop to hundreds of entrepreneurs across two prominent organizations, promoting digital adoption.
Provided strategic guidance on e-commerce, digital marketing tools, and online branding to boost UMKM growth and market access.
SMK Widya Manggala
|Digital Marketing Instructor (Vocational High School)
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Summary
Educated vocational high school students on practical digital marketing skills, preparing them for future careers.
Highlights
Delivered hands-on digital marketing workshops to students at SMK Widya Manggala, covering essential tools and techniques.
Enhanced students' employability by equipping them with in-demand digital competencies, bridging academic learning with industry needs.
SMKN Kejobong, SMKN Karangpucung, SMK Muhammadiyah Cimanggu
|Creative Product & Entrepreneurship Speaker
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Summary
Inspired and guided vocational students in developing creative products and entrepreneurial mindsets across multiple schools.
Highlights
Conducted workshops on creative product development and entrepreneurship for students across three vocational high schools.
Fostered innovation and business ideation, encouraging students to transform ideas into viable products and services.
Rumah BUMN Purbalingga (RDS)
|TikTok Affiliate Bootcamp Instructor
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Summary
Led intensive bootcamps on TikTok Affiliate marketing, enabling participants to leverage social media for income generation.
Highlights
Designed and delivered a comprehensive TikTok Affiliate bootcamp, training over 50 participants on platform strategies and monetization techniques.
Equipped attendees with practical skills to build and grow their affiliate marketing presence on TikTok, resulting in measurable engagement.
Universitas Perwira Purbalingga (UNPERBA) & Fakultas Teknik UNSOED
|Digital Marketing Strategy Speaker
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Summary
Delivered expert insights on digital marketing strategies to university students and faculty, enhancing their theoretical and practical knowledge.
Highlights
Conducted multiple workshops on advanced digital marketing strategies for over 150 students and academics at two prominent universities.
Provided actionable frameworks for developing effective online campaigns, increasing participant engagement and understanding of digital tools.
Pertamina UMK Academy
|UMKM Development Speaker
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Summary
Contributed to national UMKM development programs, delivering specialized training on business growth and sustainability.
Highlights
Served as a resource person for the Pertamina UMK Academy across two years, impacting hundreds of small and medium enterprises.
Facilitated sessions focused on enhancing business acumen, operational efficiency, and market competitiveness for UMKM participants.
PKBM Ar Rosyid, Banyumas
|Entrepreneurship Workshop Speaker
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Summary
Guided aspiring entrepreneurs through foundational steps of business initiation, fostering local economic development.
Highlights
Led a comprehensive workshop on business startup fundamentals, empowering dozens of participants to launch their ventures.
Provided practical advice on business planning, resource allocation, and market entry strategies, leading to tangible business ideas.
Education
Not Specified
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Bachelor of Economics (S.E.)
Economics
Languages
Indonesian
Certificates
Digital Marketing
Issued By
BNSP (Badan Nasional Sertifikasi Profesi)
Social Media Marketing
Issued By
BNSP (Badan Nasional Sertifikasi Profesi)
Digital Marketing Berbasis AI
Issued By
BNSP (Badan Nasional Sertifikasi Profesi)
Instruktur Level IV
Issued By
BNSP (Badan Nasional Sertifikasi Profesi)
Konsultan Pendamping UMKM
Issued By
BNSP (Badan Nasional Sertifikasi Profesi)
Skills
Digital Marketing
Digital Strategy, Social Media Marketing, AI-based Marketing, Content Marketing, SEO/SEM, TikTok Affiliate.
Business Consulting & Development
UMKM Development, Strategic Branding, Financial Literacy, Business Legalities, Export Development, Business Startup.
Leadership & Management
Strategic Planning, Team Leadership, Operational Management, Program Management, Astra Management System, Astra Leader Development Program.
Training & Development
Curriculum Development, Adult Learning, Workshop Facilitation, Instructor (Level IV), Training of Trainers (ToT), Educational Effectiveness.
Artificial Intelligence
AI Implementation, Prompt Engineering, AI in Digital Marketing, AI Strategy.
Entrepreneurship
Business Ideation, Creative Product Development, Business Incubation, Market Entry Strategies, Kewirausahaan.