Swati Singh
Product Growth and Marketing Specialist
Gurugram, IN.About
Highly accomplished Product Growth and Marketing Specialist with 6+ years of progressive experience in the Consumer Internet industry. Proven expertise in driving customer retention, enhancing user engagement, and boosting revenue through strategic product management, digital strategy, analytics, and CRM initiatives. Adept at leveraging data-driven insights to optimize marketing performance, streamline processes, and lead cross-functional teams to achieve measurable business outcomes. A results-oriented professional with a strong track record of increasing conversions, reducing churn, and expanding market reach.
Work
Summary
Led customer retention strategies, driving key business metrics and enhancing customer lifetime value.
Highlights
Directed engagement and business KPIs, significantly increasing revenue, optimizing ROI, and boosting repeat transactions.
Strategized and executed data-driven reactivation campaigns, leveraging A/B testing to achieve a 25% increase in repeat purchases.
Streamlined data automation workflows within Clevertap, improving marketing efficiency and driving an 18% increase in conversions.
Managed and onboarded key third-party channel vendors, significantly enhancing CRM campaign effectiveness.
Developed and implemented personalized, automated communication strategies leveraging RFM segmentation, resulting in a 30% improvement in Click-Through Rates (CTRs).
Summary
Managed retention and growth marketing initiatives to improve user engagement and transaction volume.
Highlights
Enhanced mobile app usability and brand visibility through integrated online and offline strategies, successfully reducing customer churn by 15%.
Performed in-depth user segmentation analysis (behavioral, demographic, geographic) to design and launch highly targeted marketing campaigns.
Accelerated offline payment growth via integrated marketing channels, boosting overall transaction volume and increasing Gross Merchandise Value (GMV) by 30%.
Summary
Executed diverse marketing campaigns and managed content creation to drive customer engagement and retention.
Highlights
Planned and executed comprehensive customer retention campaigns across diverse marketing channels.
Monitored and optimized user funnels across multiple user journeys to enhance conversion rates.
Generated detailed marketing performance reports, conducting in-depth campaign-by-campaign and creative-by-creative analysis.
Led the entire content creation vertical, ensuring strategic alignment and brand consistency.
Collaborated cross-functionally with Product and Engineering teams to develop and launch key growth features, including onboarding and referral programs.
Summary
Gained foundational experience in retail operations, social media marketing, and offline promotions.
Highlights
Supported daily retail sales operations and customer engagement.
Assisted in developing and executing social media marketing content.
Participated in coordinating and executing offline promotional events.
Skills
Customer Lifecycle Management
Data Analysis and Consumer Insights
Social Media Marketing
Marketing Automation Tools
CleverTap, MoEngage, Braze, WebEngage.
Marketing Attribution Tools
Branch, Appsflyer.
Digital Marketing Channels
Email Marketing, WhatsApp Marketing, SMS Marketing, Push Marketing.