Skincare Brand Conversion Boost Project
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Summary
Developed and executed TikTok ad campaigns for a skincare brand, focusing on increasing conversion rates through compelling content.
Performance-driven Video Editor with over 4 years of experience, specializing in creating high-converting video ads and branded content for leading social platforms like TikTok, Instagram, and YouTube. Expert in leveraging storytelling and visual hooks to deliver impactful, scroll-stopping edits that drive measurable results. Adept at fast-paced, remote workflows, consistently managing multiple projects, and meeting tight deadlines for diverse clients in fashion, tech, and lifestyle niches.
Video Editor
Remote, US
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Summary
Currently leverages expertise in video editing to produce high-converting ads and branded content for diverse clients across fashion, tech, and lifestyle sectors.
Highlights
Produced high-converting video ads and branded content, specializing in scroll-stopping visuals for fashion, tech, and lifestyle clients.
Optimized short-form video content for TikTok, Instagram Reels, and YouTube Shorts, driving engagement for paid media campaigns.
Translated complex creative briefs into compelling, high-converting video content utilizing Adobe Premiere Pro and DaVinci Resolve.
Ensured rapid project turnaround while collaborating effectively with remote marketing and strategy teams to meet tight deadlines.
Video Content Editor/Creator
Remote, US
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Summary
Directed and edited over 150+ videos for Rosepy, focusing on product launches, brand storytelling, and paid ad campaigns, significantly boosting sales and organic reach.
Highlights
Produced and edited over 150+ high-impact videos for product launches, brand storytelling, and paid ad campaigns.
Developed platform-specific content optimized for Meta Ads, YouTube Ads, and organic social channels to maximize reach and engagement.
Collaborated with creative leads to design and execute highly engaging User-Generated Content (UGC) style video campaigns.
Maintained strict adherence to brand tone, pacing, and platform-specific format guidelines, ensuring consistent brand messaging.
Leveraged performance data and team feedback for rapid iteration, significantly improving ad effectiveness and campaign ROI.
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Bachelor of Arts
Mass Communication
Issued By
Coursera/Adobe
Issued By
Meta Blueprint
Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.
Short-form Video Editing, TikTok, Instagram Reels, YouTube Shorts, Motion Graphics, Visual Effects, Sound Design, Music Syncing, Storyboarding, Script-to-Screen Execution, UGC-style Ads.
Paid Media Optimization, A/B Testing, Social Media Trends, Performance Marketing, Content Strategy, Brand Storytelling, Meta Ads, YouTube Ads.
Fast Turnaround Editing, Remote Collaboration, Project Management, Deadline Management, Creative Brief Translation, Performance Data Analysis.
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Summary
Developed and executed TikTok ad campaigns for a skincare brand, focusing on increasing conversion rates through compelling content.
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Summary
Led the video direction and editing for the successful launch of Rosepy's new skincare range.