Taylor Louis

Specialized in developing and implementing comprehensive go-to-market strategies and growth frameworks for early-stage and venture-backed startups, ensuring scalable revenue growth from product launch through Series A funding.

Delivered critical B2B product messaging and paid lead generation campaign strategies for notable clients, including Trusted Health, significantly enhancing market penetration and client acquisition.

Directed a 5-person marketing team, achieving significant growth across $8M+ revenue streams, including $5M in subscriptions, $2M in education, and $1M in sponsored content.

Managed the complete marketing technology stack, encompassing content, social, brand, email, campaigns, affiliate, retention, partnerships, and paid acquisition strategies.

Generated a $280K revenue lift by achieving 2% monthly average new user growth to yearly Pro subscriptions with zero incremental marketing spend through segmented price testing.

Spearheaded a strategic business pivot of the UX education vertical to an outsourced model, transforming monthly losses into a 20% profit margin within one month.

Collaborated cross-functionally with product and engineering teams to optimize user onboarding flows and CRM automation systems, enhancing user experience and operational efficiency.

Spearheaded the growth strategy for a DTC e-commerce business, successfully transitioning from Kickstarter sales to sustained six-figure quarterly revenue.

Built and scaled a multi-channel acquisition strategy across social, search, display, programmatic, email, and conversion optimization, driving significant customer growth.

Managed a team of 1 performance marketer and 3 external agencies, maintaining hands-on execution to achieve over $2M in annual DTC sales, representing 60% of total revenue.

Maintained a 3x blended ROAS while keeping total ad spend below 25% of gross revenue, demonstrating exceptional budget efficiency and profitability.

Launched 4 new products on Kickstarter, generating over $5M in total crowdfunding sales and establishing a strong market presence for new offerings.

Architected a comprehensive go-to-market strategy for an innovative local air travel service, successfully launching in the Los Angeles test market.

Drove rapid market entry, generating over 10,000 qualified leads in 60 days and 1,000 booked trips in the first month of operations.

Implemented a complete marketing technology stack, including lead capture systems, web booking platforms, and automated email campaign workflows, to streamline operations.

Established a comprehensive data analytics and business intelligence system, enhancing decision-making capabilities and optimizing marketing performance.

Managed digital marketing campaigns across LinkedIn and Facebook, coordinating external agency partnerships to maximize reach and engagement.

Drove brand and product marketing strategy as an executive team member, managing a $20M annual marketing budget for a leading pet care marketplace.

Launched new dog sitting/boarding and training verticals through strategic market analysis, adding over $1M in yearly Gross Merchandise Value (GMV).

Managed a 20-person sales team, generating an additional $2M in annual revenue through SMS-driven activation and retention campaigns.

Led the strategy for a $5M integrated marketing campaign, coordinating messaging across out-of-home advertising, direct mail, digital platforms, and television.

Established foundational product marketing operations as the first marketing hire for a dual-sided pet care marketplace, setting the strategic direction for asset creation and growth.

Developed comprehensive asset creation and growth strategies for both demand and supply sides of the business, enhancing market penetration and user acquisition.

Orchestrated a multi-channel acquisition strategy with a $4M budget, achieving 1M app downloads through integrated campaigns across various platforms.

Implemented a CRM strategy that achieved a 40% signup activation rate and 50% customer retention, driving $3M in annual GMV through optimized onboarding and retention campaigns.

Led B2B product marketing initiatives, supporting a 10-person sales team and developing strategic sales enablement materials that contributed to the successful closure of 6-7 figure enterprise deals with major retailers.

Contributed to the successful transformation of Loyalty Lab into TIBCO Engage, a real-time engagement marketing cloud platform, enhancing product capabilities and market relevance.

Managed product positioning, competitive analysis, and go-to-market strategy for loyalty program software solutions, ensuring market competitiveness and strategic alignment.