Volunteered at TEDxOAU 2024
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Summary
Contributed to the successful organization and execution of TEDxOAU 2024, focusing on enhancing attendee experience and upholding event standards.
Temiloluwa Jacobs
Content & Brand Communications Specialist
Lagos, NG.About
Versatile and results-driven communications professional with over 3 years of experience in content strategy, social media management, email marketing, and SEO optimization. Proven ability to lead cross-functional content teams, develop compelling brand narratives, and execute impactful digital campaigns that enhance brand visibility, drive audience engagement, and achieve measurable business objectives. Adept at leveraging analytics to refine strategies and optimize performance across diverse digital platforms.
Work
Optical Illusion Media
|Content Lead (Part-Time)
Lagos, Lagos, Nigeria
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Summary
Currently leading a content team, coordinating cross-functional efforts across social media, blogging, graphic design, and email marketing to ensure cohesive brand messaging and strategic content delivery.
Highlights
Led and mentored a cross-functional content team, coordinating social media, blog, graphic design, and email marketing initiatives to ensure cohesive brand messaging and integrated campaign execution.
Authored and optimized blog posts, leveraging SEO best practices to significantly enhance audience engagement and clarify brand messaging.
Developed and oversaw comprehensive content strategies, ensuring direct alignment with brand goals and audience interests to maximize relevance and impact.
Collaborated with the social media manager to develop and execute dynamic content calendars, optimizing content distribution and maximizing reach.
Rootshive
|Content Writer, Social Media & Brand Communications Associate (Remote)
Remote, Lagos, Nigeria
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Summary
Orchestrated comprehensive brand communication strategies, content creation, social media management, and event coordination to enhance visibility and engagement for a remote financial tech platform.
Highlights
Developed and executed comprehensive brand communication strategies, ensuring consistent tone and messaging across blogs, newsletters, social media, and a key launchpad event.
Orchestrated Rootshive's launchpad event, managing communication strategy, volunteer teams, and logistics to significantly boost stakeholder engagement and brand visibility.
Crafted and optimized educational email newsletters focused on financial literacy, leveraging performance metrics (open rates, click-through rates) to continuously refine campaigns and enhance user education.
Produced and optimized high-impact blogs, campaigns, and product messaging that significantly enhanced brand visibility and improved SEO ranking.
Strategically managed and expanded social media presence across Twitter, Instagram, and LinkedIn, cultivating an active online community and increasing audience engagement through targeted content calendars.
Leveraged comprehensive analytics across content, email, and social media to conduct SEO-driven optimization and performance analysis, consistently refining strategies to improve reach and engagement outcomes.
OnePurse
|Content Creator (Remote)
Remote, Lagos, Nigeria
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Summary
Managed social media presence and developed engaging content, including blog posts and email newsletters, to boost brand visibility and audience retention for a financial platform.
Highlights
Managed and optimized the company's Twitter presence, implementing organic content strategies that expanded audience reach and significantly increased engagement.
Authored and published compelling blog posts, contributing to enhanced brand visibility and driving audience engagement.
Developed and managed weekly email newsletters, enhancing brand communication and improving audience retention.
Optical Illusion Media
|Content Writer (Part-Time)
Lagos, Lagos, Nigeria
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Summary
Researched, wrote, and edited high-quality blog posts to maintain brand voice, engage target audiences, and ensure content accuracy and consistency.
Highlights
Conducted thorough research to develop blog posts consistently aligned with brand voice and target audience interests.
Authored clear, consistent, and engaging blog posts that effectively communicated brand messaging.
Meticulously edited and proofread all blog content, ensuring high standards of clarity, accuracy, and brand consistency.
Rootshive
|Technical Writer (Remote)
Remote, Lagos, Nigeria
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Summary
Produced clear and comprehensive technical documentation, user guides, and manuals, ensuring accuracy and industry compliance for a financial tech platform.
Highlights
Translated complex technical information into clear, user-friendly documentation, enhancing accessibility for diverse end-users.
Developed comprehensive and clear technical documentation, including user guides and manuals, to support product functionality and user understanding.
Ensured all technical documentation complied with industry standards, validating accuracy through rigorous hands-on product testing.
Systematically reviewed and updated existing documentation, maintaining accuracy and relevance for evolving product features.
Education
Obafemi Awolowo University
Ile-Ife, Osun State, Nigeria
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BA (Hons)
English Language
Our Lady of Apostles Secondary School
Yaba, Lagos, Nigeria
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SSCE
Secondary Education
Skills
Content Strategy & Writing
Blogs, Campaigns, Newsletters, Product Messaging, Copywriting.
Brand Communications
Cross-Platform Storytelling, Corporate Communications, Brand Voice Consistency.
Social Media Management
Content Calendars, Audience Engagement, Community Building, Twitter, Instagram, LinkedIn.
Email Marketing
Campaign Strategy, Content Creation, Performance Optimisation, Open Rates, Click-Through Rates.
SEO Optimisation
Website Content, Blog Content, Search Ranking Improvement, Keyword Research.
Event Planning & Coordination
Communication Strategy, Logistics Management, Volunteer Management, Budget Management, Stakeholder Engagement.
Editing & Proofreading
Accuracy, Clarity, Tone Consistency, Grammar, Punctuation.
Analytics & Insights
Performance Tracking, Social Media Analytics, Email Analytics, Content Performance Analysis.
Projects
Organised Ideas, Merchants and The Digital Future
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Summary
Led event planning and coordination, speaker management, venue procurement, and budget oversight for a significant digital future event, collaborating with the Rootshive team.