About
Results-driven Social Media Marketing Specialist and Virtual Assistant with a proven track record of enhancing digital presence and driving engagement for musical artists and media solutions. Adept at leveraging data-driven strategies, content creation, and advanced automation tools like Airtable, Make.com, and Zapier to optimize workflows and achieve measurable growth in audience retention and brand visibility. Committed to delivering impactful marketing campaigns and streamlining operations to exceed client objectives.
Work
Lagos, Lagos State, Nigeria
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Summary
Led social media strategy and content creation for a musical artist, driving significant growth in audience engagement and brand visibility.
Highlights
Designed and executed comprehensive social media strategies across Instagram, Twitter, Facebook, TikTok, and YouTube, significantly boosting audience engagement and retention.
Created and curated diverse multimedia content (videos, graphics, and copy) tailored for specific platforms, ensuring consistent brand voice and enhancing fan loyalty.
Analyzed social media metrics to derive actionable insights, optimizing content strategies for maximum engagement and successful album/single promotions.
Built and nurtured strategic relationships with key influencers and media outlets, successfully amplifying content reach and securing valuable collaborations.
Managed brand reputation and public relations during sensitive periods, effectively mitigating online challenges and maintaining a positive artist image.
Lagos, Lagos State, Nigeria
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Summary
Managed digital marketing initiatives, optimizing social media presence and content strategies to achieve company goals and enhance brand performance.
Highlights
Developed and implemented data-driven social media strategies, conducting thorough audits and analyzing metrics to optimize performance and align with company objectives.
Created and managed comprehensive content calendars, ensuring consistent and timely posting across platforms, which boosted profile consistency and brand optimization.
Monitored key performance indicators (KPIs) including engagement, reach, and sentiment, leveraging insights to inform future content strategy and report on campaign results.
Authored diverse marketing content, including blogs, promotional materials, and advertisements, while facilitating online contests to increase member retention and attract new audiences.
Identified emerging trends, opportunities, and risks within the social media landscape, proactively addressing potential crises and protecting brand reputation.
Lagos, Lagos State, Nigeria
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Summary
Spearheaded learning and development initiatives for a business unit, optimizing resource allocation and designing impactful training programs to enhance staff productivity.
Highlights
Designed and executed a comprehensive learning and development strategy, allocating resources and managing budgets to enhance overall team productivity and maintain spending within the firm's budget.
Developed and implemented tailored training courses and programs, including online modules and interactive sessions, resulting in decreased training time and improved staff excellence.
Analyzed unit training methodologies and adjusted programs to rectify issues, increasing efficiency and ensuring achievement of core training goals.
Managed external training providers and ensured staff registration for professional examinations, supporting continuous professional development across the business.
Lagos, Lagos State, Nigeria
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Summary
Provided high-level administrative and executive support, streamlining operations and coordinating complex events to enhance organizational efficiency and executive productivity.
Highlights
Streamlined executive correspondence and communication by managing emails and calls, enhancing business processes and ensuring timely responses.
Produced accurate office files, spreadsheets, and presentations, boosting team productivity and supporting financial operations, including bad debt write-offs and tax receipt preparation.
Coordinated complex annual meetings for multiple presenters and global attendees, managing robust budgets for livestream production, remote arrangements, and senior executive accommodations.
Managed executive calendars and prepared meeting agendas and materials, ensuring seamless scheduling and efficient information flow for critical discussions.
Developed and enforced administrative procedure plans, successfully reducing errors and preventing process delays across operations.
Languages
English
Skills
Digital Marketing & Strategy
Social Media Marketing, Digital Marketing, Marketing Strategy, Advertising, Copywriting, Market Research, Blogging, Web Content Writing, Brand Management, Google Analytics, Content Marketing, Search Engine Optimization (SEO).
Automation & Tools
Workflow Automation, AI Agent Expertise, Airtable, Make.com, Zapier, n8n, Microsoft Office.
Professional & Leadership
Leadership, Team Management, Teamwork, Organization and Time Management, Adaptability, Staff Development, Training & Development, Human Resource Management, Employee Feedback Management, Analytical Skills, Interpersonal Communication, Conflict Resolution, Multitasking Abilities.