Tlholo Lichaba
Digital Project Manager
Eindhoven.About
Pad Social Manager transitioning into a Digital Project Manager role, with over 5 years of experience managing paid social ads. Skilled at collaborating with diverse stakeholders to achieve seamless execution and desired outcomes. Motivated by a desire for a role that leverages my strengths and thrives on constant change.
Work
Yoco
|Display Marketing Manager
Highlights
Twitter and TikTok paid channel manager.
Create briefs and guidelines for creatives to follow when developing creating content for ads
Presenting to the wider commercial group on campaign performance, resulting in a 5% improvement in display ad conversion rates, driving higher ROI and customer acquisition.
Managing budgets over €50 000 per month
Engage Video Group
|Freelance Campaign Assistant
Engage Video Group
|Data Optimisation Specialist
Highlights
Improved social media engagement by refining split-testing process, resulting in higher view-through rates and enhanced brand reach for clients.
Enabled effective cross-functional collaboration among creative, production, media and client service teams to drive better alignment within the organisation.
Developed an SOP document that reduced onboarding time by 40%, resulting in quicker integration of new team members and improved overall team performance.
In charge of content quality assurance
Developed and maintained multiple databases, leading to a decrease in data processing time and improved efficiency for the organisation.
Optimised website for mobile and SEO, leading to a 72% decrease in bounce rate, improving user experience
Enhanced team collaboration and knowledge sharing by implementing biweekly internal presentations
Created templates for databases, reports, presentations and website pages
Education
University of Cape Town
Bachelor of Science
Applied Mathematics
Certificates
Digital Project Management
Issued By
SuperHi
Product Marketing Fundamentals
Issued By
Great Learning
Product Launch 101
Issued By
Appcues
User Onboarding 101
Issued By
Appcues
ProductLed Growth Fundamentals
Issued By
ProductLed
User Research 101
Issued By
Patricia Reiners - Domestika
Digital Marketing Certificate
Issued By
Red & Yellow Creative School of Business