About
An accomplished tech founder and startup operator with a proven track record of building, scaling, and successfully exiting a technology venture in fintech. Currently leading Movva, a pioneering last-mile delivery platform, Tolu possesses deep expertise in growth Engineering, product marketing, and early-stage operations. Adept at driving user acquisition, forging strategic partnerships, and leading cross-functional teams to solve real-world problems and open new markets.
Work
Lagos, Lagos, Nigeria
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Summary
Leading the strategic development and market launch of Movva, a pioneering last-mile delivery platform leveraging public transport networks and everyday commuters.
Highlights
Spearheading the end-to-end development of a first-of-its-kind last-mile delivery platform, defining core architecture and operational frameworks for scalability.
Directing overall company vision, product strategy, and investor relations, successfully securing foundational resources for early-stage growth.
Orchestrating comprehensive go-to-market strategies, growth operations, and scalable cross-city expansion playbooks for future market penetration.
Remote, US
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Summary
Advised Earnipay on go-to-market strategies, driving product scaling and optimizing customer acquisition for their payroll solution targeting SMEs.
Highlights
Developed and implemented robust go-to-market strategies that scaled Earnipay's payroll product adoption among SMEs by over 30% within six months.
Directed performance marketing initiatives, pricing optimizations, and onboarding automation, leading to a measurable reduction in Customer Acquisition Cost (CAC) by 25%.
Lagos, Lagos, Nigeria
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Summary
Directed operations, growth, and customer success functions for a virtual dollar card and wallet company, driving user acquisition and product-market fit iterations.
Highlights
Managed comprehensive operational, growth, and customer success strategies, ensuring seamless functionality and user satisfaction for a virtual financial product.
Successfully scaled the user base by over 50% through targeted strategic campaigns and iterative product-market fit refinements, enhancing market traction.
Lagos, Lagos, Nigeria
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Summary
Managed SME growth and operations for Carbon's business banking arm, driving acquisition, loan utilization, and strategic partnerships.
Highlights
Spearheaded SME acquisition and loan utilization campaigns, significantly expanding Carbon Business's market reach and financial product adoption by 20%.
Led the day-to-day operations of Carbon's business banking arm, overseeing core functions and ensuring operational efficiency and compliance.
Cultivated key partnerships and drove product refinement initiatives post-acquisition of Vella Finance, optimizing integration and market alignment.
Lagos, Lagos, Nigeria
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Summary
Co-founded and led operations for Vella Finance, successfully scaling the fintech platform to over 30,000 SMEs before its acquisition by Carbon.
Highlights
Orchestrated the launch and managed comprehensive day-to-day operations from 2021, culminating in the successful acquisition of Vella Finance.
Drove exponential user growth from 0 to over 30,000 SMEs through strategic partnerships and targeted marketing initiatives, achieving significant market penetration.
Directed brand positioning, developed sales strategies, and optimized end-to-end growth funnel operations, establishing a strong market presence and user base.
Lekki, Lagos, Nigeria
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Summary
Led growth product initiatives, driving organic traffic and executing high-impact SEO and inbound strategies for B2B and B2C clients.
Highlights
Executed high-impact SEO and inbound marketing strategies for a diverse portfolio of B2B and B2C clients, significantly enhancing online visibility and lead generation.
Achieved substantial growth in organic traffic, increasing it by over 40% annually, and led a content team to deliver targeted campaigns, boosting client engagement and conversions.
Lagos, Lagos, Nigeria
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Summary
Co-founded Instakitchin, a food delivery platform, overseeing its development, strategic direction, and initial market entry.
Highlights
Developed and launched a novel food delivery platform connecting home chefs with busy professionals, establishing a new market offering.
Defined the core company vision, shaped product strategy, and managed early-stage investor relations to secure initial funding.
Directed comprehensive go-to-market strategies, led initial hiring efforts, and established foundational growth operations for the platform.
Skills
Core Competencies
Startup Operations, Growth Marketing, Product Strategy, Investor Pitching, Business Development, Go-to-Market Strategy, Cross-functional Leadership, Strategic Partnerships, User Acquisition & Retention.
Technical Tools
SQL, Tableau, Postman, PowerBI, Google Analytics, Laravel/Lumen, WordPress, Mailchimp, HTML/CSS.