Marketing Lead for Incognito: A Multimedia Exhibit
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Summary
Led the Media & Marketing Team for 'Incognito,' a multimedia exhibit held at the Dragon Gallery, Yuchengco Museum, Ayala, Makati City.
About
Design Lead and Visual Designer with 5+ years of experience in creating scalable design systems, intuitive user experiences, and impactful marketing strategies, primarily within the healthcare technology sector. Proven ability to lead cross-functional teams, conduct in-depth product research, and drive the successful delivery of innovative applications. Adept at translating complex concepts into compelling visual solutions and optimizing user journeys to achieve significant engagement and business objectives.
Work
MYCURE Inc.
|Design Lead
Makati City, Metro Manila, Philippines
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Summary
Led end-to-end design processes for healthcare applications, focusing on scalable design systems and intuitive user experiences.
Highlights
Spearheaded the creation and implementation of scalable design systems, enhancing design consistency and accelerating product development cycles across multiple healthcare applications.
Directed the design and optimization of intuitive user experiences, significantly improving usability and engagement for medical practitioners on key platforms.
Managed cross-functional design and engineering teams, facilitating seamless collaboration to deliver innovative features and product enhancements on schedule.
Conducted extensive product research, user interviews, and usability testing, translating insights into data-driven design solutions that boosted application adoption.
Drove the successful delivery of new healthcare applications from concept to launch, ensuring alignment with strategic business goals and user needs.
MYCURE Inc.
|Visual Designer
Makati City, Metro Manila, Philippines
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Summary
Translated creative concepts into impactful designs, developed marketing materials, and led brand redesigns for healthcare solutions.
Highlights
Translated complex creative concepts into visually impactful designs, enhancing user comprehension and engagement for digital healthcare solutions.
Developed and deployed compelling marketing materials across various channels, increasing brand visibility and supporting user acquisition initiatives.
Spearheaded comprehensive brand redesigns, establishing a cohesive visual identity that improved brand recognition and market positioning.
Crafted seamless user experiences specifically tailored for medical practitioners, optimizing workflows and improving efficiency within the platform.
Freelance
|Illustration
Manila, Metro Manila, Philippines
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Summary
Launched and managed freelance illustration projects, delivering themed designs for diverse clients during the pandemic.
Highlights
Successfully launched and managed freelance illustration projects during the COVID-19 pandemic, delivering diverse themed designs for personal and commercial clients.
Collaborated with a fellow illustrator to produce high-quality visual content, meeting client specifications and project deadlines.
Cubizone Interactive
|Marketing Intern
Manila, Metro Manila, Philippines
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Summary
Designed high-impact marketing materials as a key contributor to the Cubinet Interactive Philippines Marketing Team.
Highlights
Designed a range of high-impact marketing materials, including digital ads and promotional content, to support Cubinet Interactive's campaigns.
Contributed to the marketing team by creating visually engaging assets that enhanced brand presence and audience reach.
Education
Mapúa University
Manila, Metro Manila, Philippines
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BS
Multimedia Arts and Sciences
Skills
UX Research
UI & UX Design
Lo-fi & Hi-fi Wireframing
Figma
Penpot, Prototyping.
Prototyping
Marketing
Documenting
Leading
Workflow Automation
Project Management
AI Prompting
Adobe Suite
Reweb: Design to Code
Github
Google Suite
Canva
LLMs
Elicit
Intercom & Desku
Tldraw & Figjam
Projects
Lead Organizer for Vert-X
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Summary
Led the Vert-X 3D Modeling Seminar for Multimedia students at Mapúa University.