Bonny TAP Commercial Video
Freelance
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Summary
Directed the commercial and refined the script, overseeing the full creative process—from concept development to on-set direction and execution.
Victor Eniola
Content Strategist & Social Media Manager
NG.About
Resourceful and results-driven Content Strategist and Writer with over 5 years of experience specializing in developing high-impact content and executing data-backed social media strategies. Victor excels at boosting online visibility, driving measurable engagement, and achieving specific marketing goals for organizations and clients through innovative digital initiatives. His expertise spans content development, strategic social media campaigns, and data-driven performance optimization across diverse platforms.
Work
Advokc Foundation
|Content Strategist and Copy Developer
Nigeria
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Summary
Led content strategy and copy development for advocacy campaigns, significantly boosting audience engagement and program participation through data-driven initiatives.
Highlights
Developed and edited diverse content, including articles, social media posts, and newsletters, increasing audience engagement by 35%.
Scripted and executed over 10 reels and campaign videos, achieving a combined viewership of 50,000+ online impressions.
Designed and implemented storytelling frameworks for advocacy campaigns, resulting in 20% higher participation in community programs.
Conducted audience research and tailored copy for various formats, improving click-through rates (CTR) by 15% on campaign ads.
Produced compelling content promoting monthly X Spaces, attracting an average of 150 live attendees and boosting community participation.
AI Multimedia Academy
|Blog and Content Writer
Nigeria
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Summary
Researched, wrote, and published in-depth content on AI and digital media, significantly increasing website traffic and subscriber retention.
Highlights
Researched, wrote, and published in-depth blog articles on AI, digital media, and emerging technologies, boosting website traffic by 45% within 4 months.
Applied advanced SEO strategies, including keywords, meta descriptions, and internal linking, improving article visibility and ranking 10+ posts on Google's first page.
Collaborated with management to maintain brand voice and storytelling consistency, driving an average engagement rate of 25% per post.
Produced educational content that increased subscriber retention and contributed to a 30% rise in newsletter sign-ups.
Rethinking Cities Initiatives (YanMe Media)
|Content Creator and Visual Storyteller
Nigeria
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Summary
Created and produced advocacy and educational video content, enhancing audience engagement and public awareness for urban development and safety initiatives.
Highlights
Created and produced advocacy videos for the YanMe Media Project, increasing audience engagement and participation in urban development conversations.
Produced informative and educational video content for the Safer Lagos Advocacy Project, raising public awareness on safety and community resilience.
Created and produced documentary videos for advocacy campaigns, distributed via YouTube to expand public reach and engagement.
Hosted and managed an advocacy-focused audio podcast, exploring strategic communication and policy solutions for a safer Lagos.
African Movie Academy Awards (AMAA)
|Content Writer
Nigeria
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Summary
Produced engaging real-time content and speaker keynotes, significantly increasing online engagement and reaching a vast audience across Africa.
Highlights
Produced engaging real-time content, social media updates, and highlight features, reaching an estimated audience of 20M+ viewers across Africa and the diaspora.
Delivered high-quality speaker's keynote speeches under tight deadlines, ensuring consistency of tone and alignment with AMAA's prestigious brand image.
Contributed to a 30% increase in online engagement during the event through strategic storytelling and dynamic content dissemination.
Enhanced audience experience by curating behind-the-scenes stories and spotlighting key moments that trended across major platforms.
Justice and Empowerment Initiatives
|Content and Social Media Manager
Nigeria
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Summary
Managed content and social media for urban development initiatives, boosting engagement across platforms and implementing data-driven analytics.
Highlights
Enhanced Facebook engagement by 50% through the creation and promotion of documentary-style videos and infographics on urban development.
Boosted Twitter engagement by 65% and grew followers by 30% by implementing a content calendar featuring topical tweets and live event coverage.
Provided real-time audience engagement and updates across Facebook and Twitter, including live event tweeting and interactive Q&A sessions.
Created a series of short-form documentaries on informal settlements using Adobe Premiere Pro, leading to a 40% increase in content shares.
Implemented a comprehensive post-scheduling and analytics system using Hootsuite and Twitter analytics, improving post timing and audience insights.
Education
Federal University of Oye-Ekiti
Oye-Ekiti, Ekiti, Nigeria
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BSc
Mass Communication
Grade: 1st Class Honours
Side Hustle Academy
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Course
Social Media Content Creation
KYC TV Nigeria
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Course
Social Media Management Fundamentals
Skills
Content Strategy & Development
Content Development, Content Creation, Storytelling, Copywriting, Editorial, Narrative Structure, Advocacy Campaigns, Educational Content.
Social Media Management
Social Media Strategy, Community Management, Campaign Management, Audience Engagement, Digital Promotion, Live Event Coverage, Content Calendars, Hootsuite, Meta Business Suite.
Digital Marketing & SEO
SEO, Keyword Research, Meta Descriptions, Internal Linking, Website Traffic Generation, Online Visibility, Click-Through Rate (CTR), Brand Visibility.
Video Production & Editing
Video Editing, Audio Editing, Reels Production, Documentary Video, Short-form Video, Visual Storytelling, Adobe Premiere Pro, Adobe Audition, Capcut.
Data Analysis & Reporting
Data Analysis, Content Performance Metrics, Conversion Rate Optimization, Engagement Rate, Audience Insights, Google Analytics, Twitter Analytics, Google Sheets.
Graphic Design
Graphic Design, Infographics, Canva.
Communication & Collaboration
Communication, Collaboration, Cross-functional Team Leadership, Stakeholder Engagement, Brand Consistency.
Projects
Hollyland Academy Workshop Tour
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Summary
Developed and executed a social media campaign to promote a workshop tour, focusing on video content and strategic communication.
Renaissance Conference
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Summary
Managed real-time content creation and live streaming for a conference, enhancing event visibility and audience engagement.
Macosa Week
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Summary
Spearheaded a comprehensive social media strategy for Macosa Week, focusing on multimedia storytelling and content calendar management.
Legends Of Lagos
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Summary
Oversaw social media publication and digital promotion of documentary videos and storytelling campaigns highlighting urban issues.