Summary
Strategic and creative Digital Designer with strong expertise in UI/UX and branding. I craft digital products with personality, building seamless experiences from brand creation to final delivery. Focused on relevance, usability, and real business impact.
Soft Skills
Leadership
Communication
Problem Solving
Teamwork
Creativity
Flexibility
Critical Thinking
Design Psychology
Behavioral Analysis
Initiative
Figma
Framer
Elementor
Photoshop
Illustrator
WordPress
Google My Business
UX Research
Content Strategy
Branding Book Development
Work Experience
Nodalyx
|Co-Producer - Brand & Digital Product Designer
Alagoinhas, Bahia, Brazil
Summary
● Developed branding and visual identity for digital products (Excel Pocket, Excel Pro). ● Designed social media assets, member area banners, module covers, and marketing creatives. ● Created immersive landing pages for product launches, including lead capture, registration, sales, and event pages. ● Collaborated with the team to refine products, enhancing user experience and learning outcomes. ● Successfully validated products during first launch, receiving highly positive student feedback on design and brand aesthetics. ● Delivered member areas and pages that strengthened brand professionalism and engagement.
Highlights
Figma · Adobe Photoshop · Adobe Illustrator · WordPress · Elementor
Sollaris Sustech
|Digital Strategist / UI/UX Designer
Alagoinhas, Bahia, Brazil
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Remote
Summary
Led the company’s digital positioning strategy, optimizing its presence on Instagram, Google Business, and the official website. • Reshaped the brand's strategic identity — redefining brand values, tone of voice, and audience alignment to strengthen its digital presence. • Conducted weekly mentorships with leadership and staff, sharing knowledge on digital strategy, UX, and branding to guide content creation. • Structured the company’s online ecosystem to enhance accessibility and user experience across all digital touchpoints. • Advised on improving customer experience across physical and digital environments, with a focus on inclusivity and consistency. • Boosted brand visibility and engagement, leading to higher conversion rates and improved digital authority. • Built and led a full in-house marketing team, including performance media buyers, editors, and content creators. • Designed a user-centered website architecture with clear navigation and support channels. • Played a key role in advancing the company's digital maturity and inclusive experience strategy.
Highlights
Figma • WordPress • Google My Business • Instagram • Framer • UX Research • Content Strategy
Corpo e Memória Literary Festival
|Brand Strategist / UI/UX Designer
Alagoinhas, Bahia, Brazil
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Freelancer
Summary
● Conducted brand briefing interviews and translated insights into strategic guidelines. ● Developed brand strategy from research and concept to final delivery. ● Designed visual identity, style guide, and complete branding book aligned with the festival’s mission of diversity and ancestry. ● Collaborated with illustrator to ensure cultural relevance and visual cohesion. ● Strengthened festival’s visual presence and cultural positioning
Highlights
Figma · Adobe Illustrator · Adobe Photoshop · Branding Book Development