Vinay Kudala Edapu

Vinay Kudala Edapu

Product Designer | UX
London, UK.

About

Highly accomplished Product Designer and UX expert with over 6 years of experience driving the creation and launch of innovative, user-centered digital products. Proven leader in guiding projects from concept to successful implementation, leveraging a deep understanding of user needs and behavioral psychology. Adept at employing a comprehensive suite of design tools and methodologies, consistently collaborating with cross-functional teams to align design initiatives with overarching product strategy. Passionate about solving complex design challenges to deliver exceptional user experiences and measurable business impact.

Work

Xplora
|

Lead Product Designer

Summary

Leading design initiatives for Xplora's digital products, focusing on user experience, scalability, and business impact.

Highlights

Led the design of an intuitive interface for Xplora Watch and App, enhancing connectivity and user engagement for kids and seniors.

Architected a scalable and robust design system for the Xplora app, ensuring future growth and adaptability across product lines.

Elevated customer experience by proactively identifying user needs and exceeding expectations, leading to increased satisfaction.

Significantly boosted App Store ratings and overall performance through strategic UI optimization, speed enhancements, and engaging user experiences.

Developed and implemented a comprehensive, scalable design system, streamlining design processes and ensuring brand consistency.

Drove innovation and revenue growth by conceptualizing and launching new product features and ideas.

Developed and validated effective business models by integrating user needs, competitive analysis, and overarching business strategy.

Conducted rigorous user research, leveraging insights to inform design decisions and enhance overall user experience.

mroads
|

Senior UI UX Designer

Summary

Spearheaded digital transformation projects and developed comprehensive design systems.

Highlights

Led the digital transformation of the EDristi Port Access Control System, enhancing operational efficiency and security.

Spearheaded the digital transformation of the CGMFP Chhattisgarh Forest Resources Management System, improving resource tracking and management.

Designed and implemented a comprehensive design system for mroads, ensuring consistency and accelerating product development cycles.

mroads
|

UI UX Designer

Summary

Designed user experiences for various digital products, from application tracking systems to restaurant technology.

Highlights

Designed the user experience for the Panna Application Tracking System (ATS), streamlining recruitment workflows.

Developed intuitive digital onboarding experiences for W2 and C2C processes within the Panna platform, improving user adoption.

Created the UI/UX for the Panna Timesheets Application, enhancing time tracking and reporting capabilities.

Contributed to the design of the Panna A.I. Interview Platform, optimizing the virtual interview process.

Designed the Panna Score platform, a tool for measuring job description and resume relevance, improving candidate matching accuracy.

Developed comprehensive UI/UX designs for Kiosk, Tablet, Mobile Application, and Web Portal interfaces for OneDine restaurant technology, enhancing customer and operational experiences.

Created compelling marketing materials, supporting brand promotion and engagement initiatives.

Developed impactful sales presentations, contributing to business development efforts.

Led the redesign and revamp of the mroads corporate website, improving user engagement and brand representation.

mroads
|

UI UX Designer Intern

Summary

Gained foundational experience in UI/UX design, including usability testing, market research, and design asset creation.

Highlights

Conducted usability testing for the Panna ATS, identifying key areas for design improvement and optimizing user flows.

Performed market research to inform product development and design strategies, contributing to data-driven decisions.

Assisted in designing marketing materials to support product launches and enhance brand visibility.

Developed comprehensive icon sets for various products, ensuring visual consistency across the platform.

Ensured UI design adherence to established guidelines through rigorous testing and quality assurance processes.

Alltronics Technologies
|

Graphic Designer

Summary

Created visual assets for marketing and promotional activities.

Highlights

Designed engaging posters and videos for marketing campaigns, enhancing brand visibility and reach.

Developed professional PowerPoint templates, standardizing presentations across the organization.

Created impactful banners for college events, effectively promoting activities and sponsors.

Education

Kingston University

MSc

User Experience Design

VNR VJIET

Bachelor's

Information Technology

Certificates

Service Design

Issued By

N/A

Member of Interaction Design Foundation

Issued By

Interaction Design Foundation

UI UX Designer

Issued By

Design Boat School

Design Thinking

Issued By

N/A

Skills

UX Design & Strategy

User Centered Design, Design Thinking, User Research, Design Principles, Scalable Design Systems, Prototyping, Design Documentation.

Design Tools

Figma, Adobe Suite, Sketch, Invision, Principle, Flinto.

Collaboration & Technical Acumen

Cross-functional Team Communication, Frontend Technologies, Development Technologies.