VISHAL DEOKAR

Directed pan-India sales strategy for a premier B2B fashion platform, overseeing a network of 400,000+ retail outlets, 200+ distributors, and 180+ field representatives across zones.

Architected and implemented a trader acquisition program, onboarding 200+ distributors within six months through targeted outreach and strategic partnerships.

Captured approximately 75% B2B market share by deploying differentiated trader propositions, including customized ranges, competitive pricing, and dedicated support systems.

Scaled platform Gross Merchandise Value (GMV) to over ₹1,200+ Cr by optimizing visit frequency, order cycles, and basket size through data-driven engagement.

Launched an integrated distributor portal with mobile Sales Force Automation (SFA), reducing order processing time by 25% and increasing daily field engagements by 25%.

Re-engineered the field force to a performance-linked model, cutting fixed costs by ~65% (₹200+ Cr savings) and boosting per-representative productivity by 50%.

Established city-level market intelligence across 200+ cities for continuous monitoring, competitor tracking, and opportunity identification.

Led cross-functional alignment across Operations, Marketing, HR, and Admin to institutionalize the trader and sales force ecosystem.

Improved EBITDA by ₹4 Cr through competitive benchmarking, strategic pricing, and trade term optimization.

Orchestrated the national launch of Levi's innerwear across 7,000+ outlets, delivering ~40% higher Year 1 revenue compared to prior franchise performance.

Accelerated UND brand revenue from ₹55 Cr to ₹100 Cr (+82%) in two years via targeted trade activation and channel expansion.

Directed SAP implementation, establishing real-time MIS and data-driven decision frameworks to enhance operational efficiency.

Built comprehensive trader capability programs covering product knowledge, merchandising, inventory management, and customer service.

Expanded retail footprint from 3,000 to 7,000+ outlets through strategic trader partnerships, geographic expansion, and optimized trade investments.

Directed national sales for innerwear and apparel across traditional and modern trade channels, managing a diverse product portfolio.

Developed and executed regional sales strategies to achieve market share and revenue targets.

Collaborated with marketing and product teams to align sales initiatives with brand objectives.

Managed UP & UK zone with 59,921 direct outlets via 55 distributors & 175 DO/PO/MOs, leading a team of 5 ASMs, 1 RTMM, 21 SOs, and 1 MIS executive.

Built scalable distribution infrastructure with robust systems, processes, and performance frameworks.

Implemented strategic sales initiatives to drive market penetration and achieve sales targets within the zone.

Propelled Karnataka to #1 national rank with New Distribution (ND) & Wholesale Distribution (WD) growth 30% above national average.

Received 'Best Team of the Year' awards in 2011, 2015, and 2016, demonstrating consistent high performance and leadership.

Developed and executed market-specific strategies to enhance product penetration and visibility across the region.

Managed key accounts and fostered strong relationships with distributors and retailers to optimize sales channels.

Established Gifting, HoReCa, and CSD channels, generating ₹70 Cr in annual revenue.

Built a ₹30 Cr corporate gifting vertical with Fortune 500 clients, significantly expanding market reach and revenue streams.

Listed and launched products in D-Mart, Metro, and Reliance, delivering ₹30 Cr sales in the Western region via strategic account management.

Developed and implemented targeted sales strategies for specialized channels, driving market share and brand presence.

Launched Ferrero in Gujarat from a zero base, achieving ₹1.6 Cr in monthly turnover.

Increased Tic Tac share from 9% to 29% through a sub-stockist model, significantly expanding market penetration.

Managed distribution and sales force effectiveness across the assigned territory.

Identified and capitalized on new market opportunities to drive revenue growth and brand presence.

Contributed to building end-to-end FMCG sales leadership across multiple geographies, channels, and product categories.

Assisted in managing key accounts and executing sales strategies to meet targets.

Gained exposure to diverse sales operations and market dynamics, supporting regional sales teams.

Acquired and nurtured key trader accounts, ensuring repeat business and achieving 100% monthly sales target.

Managed key accounts and drove growth in the cash and carry format, demonstrating deep understanding of trader operations.

Implemented commercial policy discipline and executed promotional activities for confectionery categories.

Conducted training and mentoring on trader engagement, product knowledge, and sales techniques to enhance team capabilities.

Drove consistent sales performance via effective merchandising and in-store activation.

Managed stock, replenishment, and partner relationships, ensuring optimal product availability and supply chain efficiency.

Supported modern trade operations during an organizational transition, maintaining brand presence and stock levels.

Executed brand promotions and marketing initiatives to boost sales and visibility in modern trade channels.

Delivered ~30% sales uplift via store-specific SKUs and targeted promotions, optimizing product placement and visibility.

Developed strong relationships with key retailers including Shoprite, D-Mart, Hypercity, and Reliance Retail.

Ensured 100% stock availability, timely replenishment, payment adherence, and territory plan execution.

Built foundational skills across modern and traditional trade execution and customer management, enhancing market understanding.