About
A highly accomplished Digital Product Designer with over 10 years of experience, specializing in building impactful digital products and brands, including a 10M+ user application that outpaced Facebook and Twitter in growth. Advancing my expertise through an MSc in UX Design at the University of Brighton, I excel at integrating UI/UX design, rapid prototyping, and strategic product development to deliver user-centric solutions with measurable business outcomes.
Portfolio : vish.design
Work
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Summary
Led end-to-end product design and strategic initiatives for a travel companion matching platform, driving significant platform growth and new revenue streams.
Highlights
Orchestrated comprehensive user research, including ethnographic studies and journey mapping, to deeply understand travel companion matching behaviors, directly contributing to substantial platform growth.
Designed, prototyped, and successfully launched JoinMyTrip Prime via Webflow, integrating payment systems and real-time booking flows that generated 25% growth in premium sales and established a new revenue source.
Implemented a robust A/B testing framework using Hotjar and Google Analytics, conducting multiple experiments that doubled conversion rates (2x) through data-driven UX strategies.
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Summary
Directed comprehensive mobile UX initiatives and fostered design-development collaboration, optimizing information architecture and user engagement for a leading Android application.
Highlights
Directed the end-to-end Android app redesign using Atomic Design principles, conducting user interviews with 200+ participants and card sorting exercises to optimize information architecture.
Built high-fidelity interactive prototypes in Principle and Protopie, validating designs with 200+ users through moderated usability sessions, achieving 100M+ monthly messages.
Implemented event tracking and user flow analysis using Mixpanel, identifying friction points that led to significant improvements in message completion rates.
Established streamlined design handoff processes utilizing Zeplin, collaborating closely with Android developers to ensure pixel-perfect implementation and visual fidelity.
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Summary
Spearheaded product development and creative direction for a startup, focusing on mobile UX and design-driven growth to achieve market presence and user engagement.
Highlights
Directed end-to-end Android app redesign initiatives using Atomic Design principles, conducting user interviews with 200+ participants and card sorting to optimize information architecture.
Developed high-fidelity interactive prototypes in Principle and Protopie, validating designs with 200+ users through moderated usability sessions, achieving 100M+ monthly messages.
Implemented event tracking and user flow analysis via Mixpanel, identifying friction points that led to a 45% improvement in message completion rates.
Established effective design handoff processes using Zeplin, collaborating closely with Android developers to ensure pixel-perfect implementation.
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Summary
Led comprehensive design initiatives for B2B clients, focusing on multi-cultural experiences, conversion optimization, and scalable brand system development.
Highlights
Designed localized digital experiences tailored for Middle Eastern and European markets, conducting cultural research and accessibility testing to ensure WCAG 2.1 compliance.
Created high-converting landing pages leveraging persuasive design principles and heat mapping analysis, significantly improving lead generation for B2B clients.
Established comprehensive brand guidelines and design tokens, creating scalable visual identity systems implemented across diverse digital and print touchpoints.
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Summary
Designed mobile-first experiences and implemented strategic growth initiatives, contributing to significant user acquisition for a hyperlocal commerce platform.
Highlights
Designed responsive mobile app and web experiences adhering to iOS Human Interface Guidelines, conducting competitive analysis and user persona development for hyperlocal commerce.
Implemented growth hacking design strategies, including onboarding optimization and referral system design, contributing to 10M+ user acquisition within 9 months.
Created a cohesive brand identity, including iconography and illustration system, maintaining consistency across multiple app store markets and marketing assets.
Skills
Design Expertise
UI & UX Design, Visual Design & Brand Identity, Wireframing & Rapid Prototyping, Design Systems & Engineering, Animation & Video Production.
Strategic Skills
Product Strategy & User Flow Design, Sprint Planning & Workshop Facilitation, MVP Development & User Research, Data-Driven Design Decisions.
Tools & Platforms
Figma, Framer, Protopie, Adobe Creative Suite, Webflow, Cursor, VS Code, Miro, Principle, Trello, Whimsical, Claude, GitHub Copilot, v0.dev.
Technical & Development
HTML, CSS, JavaScript, AI-Assisted Coding & Automation, No-Code/Low-Code Development, Responsive Web Design, Version Control (Git).