About
Experience Designer at BP with a multidisciplinary background in Mechanical Engineering and Product Design, leveraging a unique blend of service design, UX research, and data-driven storytelling to transform complex challenges into clear, impactful solutions. An entrepreneurial problem solver and AIR-10 GATE ranker, driven by a passion for innovation, ethical entrepreneurship, and developing AI-powered solutions that enhance efficiency and foster sustainable impact.
Work
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Summary
Led end-to-end UX research and design initiatives for Airbp, driving efficiency gains and improving key business metrics through data-driven solutions.
Highlights
Led foundational UX research and data analytics initiatives, analyzing 60+ digital products to define 4 actionable design themes and map user workflows, significantly enhancing business efficiency.
Designed and implemented quantitative studies for a fuel pricing tool, collaborating with engineers to improve pricing and forecast accuracy (MAPE <6%) for commercial managers.
Optimized reporting processes by reducing report volume from 64 to 16 through user journey analysis, decreasing time to insight from 7 hours to 2 hours.
Prototyped an NLP-powered dashboard for self-serve analytics, conducting 5 UAT sessions and achieving a preliminary adoption rate of over 75%.
Automated processes and reduced dispute resolution time from 14 days to 4 hours across 40+ countries and 100+ locations, leading to workforce efficiency gains.
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Summary
Streamlined product development processes by conducting targeted user research and optimizing feedback loops, significantly enhancing operational efficiency.
Highlights
Conducted targeted user research with 18+ employees across 5 functional domains to identify inefficiencies and opportunities within the product development cycle.
Reduced gap and feedback analysis time by 50%, significantly increasing overall product development efficiency.
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Summary
Pioneered the development of immersive virtual environments, achieving significant cost savings and fostering staff expertise in Metaverse applications.
Highlights
Designed and constructed 5 virtual immersive meeting environments in the Metaverse, minimizing logistics costs by 95% and reducing carbon emissions to 0.1% of actuals.
Elevated staff expertise by lecturing 3 significant Metaverse training sessions to over 500 participants.
Volunteer
Entrepreneurship and Innovation Cell, IISc
|President
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Summary
Led strategic initiatives and community engagement for the Entrepreneurship and Innovation Cell, fostering a vibrant ecosystem for startups and innovators.
Highlights
Strategized and executed 5+ large-scale events, engaging over 5,000 cumulative audience members and participants.
Collaborated with key organizations including Young Indians, Think India, CII, and G-20 to deliver high-impact events.
Facilitated 10+ meetings connecting 15+ startup founders with mentors and investors, resulting in over $2.5 million in funding secured through 5 investor meetings.
Awards
Winner: Siemens and IISc SmartX health hackathon
Awarded By
Siemens and IISc SmartX
Awarded for excellence in 'Workplace health and safety of MSME workers'.
First Runner Up: Product Design Challenge
Awarded By
UNICEF India and Indian Sanitation Coalition
Recognized as first runner-up in the 'Product Design Challenge'.
All India Rank 10
Awarded By
GATE 2021
Achieved an All India Rank of 10 in the GATE 2021 examination.
Skills
Technical Skills
Quantitative Research, A/B Testing, Log Analysis, Mixed Methods Research, Hypothesis Framing, NLP/GenAI Prototyping, Requirement Analysis, Design Strategy, Information Architecture, Wireframing, Interaction Design, Presentation, HTML/CSS, Design for Power BI, Rapid Prototyping, Design Heuristics, Usability Evaluation, Accessibility Design, Sustainable Design, Stakeholder Interviews.
Software
Sketch, Figma, Adobe Illustrator, Firefly, Unity, Dovetail, Zeplin, GenAI Tools, ADO.