Seddik Walid

Senior Product Designer
Paris, FR.

About

Highly accomplished Senior Product Designer with 6+ years of experience leading end-to-end design processes for complex B2B SaaS platforms and diverse digital products. Expert in translating user research into intuitive, data-driven design solutions that consistently enhance user engagement, optimize conversion rates, and drive significant business growth. Proven ability to build scalable design systems and foster cross-functional collaboration to deliver impactful product experiences.

Work

Tech Innovate Solutions
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Senior Product Designer

Paris, Île-de-France, France

Summary

Led end-to-end product design for a flagship B2B SaaS platform, driving user experience, interface design, and strategic product roadmap alignment within an agile environment.

Highlights

Orchestrated comprehensive user research initiatives, including interviews, surveys, and usability testing with over 50 enterprise clients, translating insights into actionable design improvements that informed product strategy.

Designed and successfully implemented a scalable design system, significantly reducing design-to-development handover time by 25% and ensuring consistent brand experience across multiple product lines.

Collaborated closely with Product Managers and Engineering teams to define product requirements, prioritize features, and deliver solutions that increased user engagement by 15% and boosted conversion rates by 10%.

Mentored two junior designers, providing guidance on design methodologies, best practices, and career development, fostering a culture of continuous learning and design excellence.

Championed user-centered design principles throughout the product lifecycle, resulting in a 20% improvement in overall user satisfaction scores for key platform features.

Creative Digital Agency
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Product Designer

Paris, Île-de-France, France

Summary

Designed intuitive user interfaces and experiences for diverse web and mobile applications across e-commerce, fintech, and healthcare sectors, enhancing client product value.

Highlights

Developed high-fidelity wireframes, interactive prototypes, and detailed mockups using Figma and Sketch, facilitating iterative design cycles and securing stakeholder buy-in for critical features.

Contributed to comprehensive user research initiatives, including competitive analysis and persona development, informing design decisions that improved client product user satisfaction by 20%.

Collaborated cross-functionally with development teams to ensure technical feasibility and seamless implementation of design solutions, leading to successful product launches for 8+ client projects.

Managed design documentation and specifications, ensuring clarity and precision for engineering teams, which streamlined the development process and reduced rework by 15%.

Startup Hub
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Junior UI/UX Designer

Paris, Île-de-France, France

Summary

Assisted in the design and development of user interfaces for early-stage startup products, focusing on user flow mapping and visual asset creation.

Highlights

Created a range of visual design assets, including icons, illustrations, and UI components, contributing to the consistent aesthetic of multiple startup products.

Participated actively in user testing sessions, gathering qualitative feedback from 20+ users to inform design iterations and improve usability of initial product concepts.

Supported senior designers in mapping user flows and creating wireframes for new features, gaining foundational experience in information architecture and interaction design.

Collaborated with cross-functional teams to integrate design elements, ensuring alignment with product goals and technical constraints for timely feature delivery.

Education

École Nationale Supérieure de Création Industrielle (ENSCI Les Ateliers)
Paris, Île-de-France, France

Master's Degree

Digital Design

Courses

Interaction Design

Service Design

User Experience Research

Design Strategy

Université Paris 1 Panthéon-Sorbonne
Paris, Île-de-France, France

Bachelor's Degree

Graphic Design

Courses

Typography

Visual Communication

Digital Illustration

Art History

Languages

French
English

Skills

Design Tools

Figma, Sketch, Adobe XD, Miro, Zeplin, InVision, Principle, Protopie.

UX Methodologies

User Research, Usability Testing, Information Architecture, Wireframing, Prototyping, Design Systems, Design Thinking, Service Design, A/B Testing, Heuristic Evaluation, Journey Mapping, Persona Development.

UI Design

Visual Design, Interaction Design, Responsive Design, Accessibility, Atomic Design, Branding.

Project & Collaboration

Agile, Scrum, Jira, Confluence, Trello, Cross-functional Collaboration, Stakeholder Management, Mentorship, Design Leadership.

Strategic & Analytical

Problem Solving, Strategic Thinking, Data-driven Design, Product Strategy, Competitive Analysis.

Projects

E-commerce Checkout Redesign

Summary

Led the redesign of a complex e-commerce checkout flow for a major retail client, focusing on optimizing user experience and reducing cart abandonment.

Mobile Banking App Feature: Budgeting Tool

Summary

Designed and launched a new budgeting and expense tracking feature for a prominent mobile banking application, enhancing financial management capabilities for users.

Internal Data Visualization Dashboard

Summary

Developed an internal data visualization dashboard for a large enterprise, aimed at improving data comprehension and operational efficiency for internal teams.