About
As a seasoned business development, marketing, and strategic partnerships consultant with over eight years of experience, I specialize in driving growth and creating impactful product marketing campaigns. With a proven track record of leading strategic partnerships, audience engagement initiatives, and brand expansion efforts, I have played a pivotal role in shaping and scaling businesses and brands to drive growth, acquisition and Boost Revenue. My expertise lies in fostering high-value partnerships, managing large-scale marketing campaigns, and spearheading innovative product launches that drive market success.
Work
Senior Product Marketing Manager
Highlights
Designed product marketing strategies that drove user acquisition by 30% year-over-year.
Managed cross-functional teams to build and execute marketing assets for new product launches.
Leading the Marketing Team in East Africa - Kenya, Uganda & Tanzania we build long-term relationships with agencies, record Labels, and Telco partners, using data driven insights to understand market place dynamics and user behaviours to tailor make targeted co-marketing initiatives and campaigns
Product Development: With over 100million downloads our successful DJ mixes product lead to a strategic relationship with Vodacom Tanzania to launch a subscriber's access bundle allowing access to curated DJ mixes cutting across popular genres such as Bongo, Amapiano, Naija and Gospel.
Management Skills: Within the organization and handling external communications to improve product positioning, naming, competitive analysis and feature prioritization.
Analytical skills; using data driven insights to understand marketplace dynamics, user behavior and interpret customer feedback to create and curate product design.
Junior Music Curator & Marketing Manager
Highlights
Launched high-impact marketing campaigns that expanded the user base in East Africa, built curation structure and recruited a Team of 8 Across 5 African countries.
Collaborated with content creators and external agencies to produce engaging promotional material.
Mdundo.com
|Senior Marketing & Partnerships Manager, EA
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Summary
Africa's leading mobile-web-based music service
Highlights
Successfully scaled Mdundo's operations: through strategic product marketing and telco partnerships (Safaricom, Vodacom, MTN), resulting in 25M+ active users and an oversubscribed IPO, raising DKK 84.3M ($13.4M). [full case study]
Tuborg Tunes GTM: Developed and executed the go-to-market strategy for Tuborg Tunes, a music campaign aimed at youth audiences, driving significant user acquisition and engagement. [full case study]
Tusker Progressive: Led a strategic partnership between Diageo, Mdundo, and PIP360 media to empower women and women with disabilities through a multi-channel campaign, increasing participation and visibility via social media, radio, and PR, reinforcing diversity and inclusion in the media landscape. [full case study]
Regional Expansion: Led a regional brand expansion strategy that increased brand presence and user engagement across East Africa. [full case study]
Saba Saba Campaign (Tanzania): Directed a successful cultural campaign in Tanzania, enhancing brand awareness and audience engagement during the national Saba Saba festivities. [full case study]
Sambaza Shangwe Festive Campaign: Created and executed a festive campaign that boosted user retention and increased engagement across multiple regions. [full case study]
Fundraising AI: Innovated Al-driven strategies for fundraising efforts, leveraging data analytics and predictive modeling to optimize user growth and secure investments. [full case study]
NCBA Twende Mbele Campaign: Collaborated on the co-branded #TwendeMbele initiative with NCBA, curating content that integrated NCBA's financial services into daily routines, and earning industry recognition. [full case study]
Visual Loom.art
|Lead Brand Experience Director | Co-founder |
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Contract
Summary
Visual Loom, specializing in weaving high-impact Audio-visual content that elevates brand experiences
Volunteer
Acro-yoga and ballroom dances
|Co-instructor
Hio Elimu
Education
United States International University
Bachelor of Science (Entrepreneurship), International Business Administration
Kenya School of Flying
Aviation License (PPL)
Certificates
Data Analytics & Excel for Data Analysis
Issued By
IBM
Advanced Google Analytics Certificate
Issued By
Project Management (Agile & Scrum)
Issued By
SPL
Foundations of Project Management
Issued By
Comprehensive Digital Marketing
Issued By
Elements of Al for Business
Issued By
University of Helsinki
Core Foundations of Responsible AI
Issued By
Google AI
Foundations of Large Language Models
Issued By
Generative AI Methods, Principles and Ethical Applications
Issued By
Generative AI Specialization
Issued By
Responsible AI: Applying AI Principles with Google Cloud
Skills
Industry Expertise
Deep understanding of market dynamics, user behavior patterns, industry trends, business case development, Skilled in optimizing P&L to drive sustainable growth..
Creative Campaign Development
Experience in conceptualizing and executing growth campaigns..
Public Speaking & Team Player
Skilled in interacting with diverse, multicultural audiences and leading collaborative teams..
Leadership
Experience managing teams of content creators, consultants, and editors across Africa..
Strategic Marketing
Expertise in creating content based on brand needs and collaborating with clients, agencies, and content creators to ideate new formats..
Copywriting
Skilled in crafting compelling copy for marketing campaigns and web partners..
SEO
Experienced in strategic planning, data analysis, and predictive modeling..
Data Analysis
Proficient in making data-driven decisions, collecting, cleaning, and preparing data, creating dashboards/reports..
Filmmaking
Skilled DSLR filmmaker with experience in photography, videography, and creative content production..
Software Experience
Familiar with tools like Google Analytics, Adobe Premiere Pro, After Effects, and Adobe Audition..
Interests
Latin Dance Enthusiast
Salsa, bachata, kizomba.
Professional DJ
Soccer Player
Personal Fitness
Awards
Rising Star in Marketing
Awarded By
The Top Marketers Club
The Rising Stars in Marketing Award recognizes young marketers who have demonstrated special creativity or ability in marketing and show evidence of a promising future in the field. William Abagi was named among the 2024 Class of Rising Stars in Marketing.